Crown Affair

Crown Affair, founded in New York in 2020 by Dianna Cohen, is a love letter to those seeking a more intentional relationship with their hair. The brand’s philosophy centers on the idea that haircare is a daily wellness practice, offering a streamlined system of clean, effective formulas and handcrafted tools. From their nourishing oil to their award-winning dry shampoo, every product is created with the belief that time is the ultimate luxury. Cohen’s mission is to move away from frustrating routines toward a more ritualized experience that celebrates the hair’s natural beauty.