Régime des Fleurs

Founded in Los Angeles in 2014 by artist and self-taught perfumer Alia Raza, Régime des Fleurs—which translates to “reign of flowers”—is a fragrance house built on instinct and non-conformity. Raza draws deep inspiration from nature’s botanical architecture, letting plants and vivid memories of blooming gardens guide her olfactory portraits. The brand is celebrated for its highly evocative, conceptual scents that bridge the gap between historical references and modern, sensory aesthetics. Each fragrance serves as an invitation to explore unexpected truths through the transformative and transportive power of scent.