VIOLETTE_FR

Established in 2021 by French makeup artist and industry darling Violette Serrat, VIOLETTE_FR celebrates the philosophy of “completing, not competing.” Based in New York but rooted in Parisian effortlessness, the brand eschews the pursuit of perfection in favor of creative self-expression. The curated collection features innovative, multi-tasking formulas—from skin-barrier-protecting mists to high-precision lip colors—designed to enhance one’s unique traits rather than conceal them. Each vegan and cruelty-free product is consciously developed to fill a specific gap in the beauty landscape, making the art of French beauty accessible to everyone.