Luminescent Eye Shade Eyeshadow

What it is: An eyeshadow that brings attention to six different charities throughout Africa that help wild animals facing common threats.

What it does: These featherweight eye shades are each inspired by six beautiful creatures—cheetah, elephant, giraffe, lion, pangolin and rhinoceros. All of these animals are among Africa s most endangered and face threats from shrinking habitats, conflict with local communities and the illegal wildlife trade. Each hue features a pearly gel-powder formula that washes the eye with beautiful dimensional shimmer.

How to use: Apply your chosen eyeshadow with the flat side of a shader brush to create a shimmering wash of color on the lid of the eye. Use a tapered brush to blend and diffuse into the crease and corners of the eye.