Molecule 01 Eau de Toilette

What it is: A unisex fragrance that consists of 100% Iso E Super and caramelizes with your own smell to meld into a personal scent signature.

Fragrance story: Molecule 01 has a marked intermittence. To the wearer, it seems to vanish and then re-appear. This is due to the way it sits with receptors in the olfactory system, only slowly releasing to make it easy for a new charge of the molecule on the receptors. Iso E Super does not exist in nature and was created in a laboratory at the IFF in 1973. "Molecule 01 is for the individual who might be a bit bored with fragrance and would prefer to radiate an aura. It s difficult to call a single aroma-chemical a fragrance — it s so much more personal," says perfumer Geza Schoen. Molecule 01 is a cult classic of today that remains as disruptive and avant-garde as the day it was first bottled.

Style: Woody and aromatic

Notes: The Molecule 01 fragrance is radically minimalist. It contains no odorants except the aroma-molecule, Iso E Super. Those customers who find the Molecule fragrances too subtle may wish to try the Escentric fragrances, which will always have a more powerful diffusion.