Heavymade Pomade

What it is: An ultimate water-based pomade that goes on clean and heavy, allowing you to manipulate your hair any way you please.

What it does: From traditional pompadours to classic red-carpet looks, this extreme-hold, high-shine pomade holds all day—no maintenance needed.

How to use: Start by rubbing a nickel-sized amount between your palms and fingers and apply to dry hair. Pinch and twist hair strands for individualization and texture. Or, use a comb to provide smooth, high-gloss control.