Matte Liquid Eyeshadow

What it is: A whipped cream-to-powder texture that delivers blurred, soft-matte color without transferring, creasing or fading throughout the day.

What it does: The whipped cream-to-powder formula makes eye looks effortless. It stays put for up to 12 hours without budging.

Research results:

In a test on 21 women over three weeks:

- 100% say the formula blurs fine lines on the lid

- 100% say the formula blends seamlessly

- 100% say it leaves a smooth, soft-matte finish

- 100% say it s highly pigmented and gives full coverage

- 100% say it s easily buildable and doesn t get patchy

- 100% say it applies evenly on the lids without leaving any streaks

- 100% say it s weightless, flexible and comfortable on the lids

- 100% say it doesn t transfer on upper lid

How to use: Use the doe-foot applicator to easily swipe it on your lids then blend with your finger or favorite brush.