How can you tell if a Rolex is real?

To tell if a Rolex is real, first look at the serial number. Genuine Rolex watches have their serial and model numbers deeply engraved on the metal between the lugs attaching the band to the body, whereas fakes often just have them etched on with acid. A Rolex has the serial number located on the six o'clock side, which can be used to determine its production date. On the 12 o'clock side is the model number (also called the style or reference number), typically appearing below the text "ORIG ROLEX DESIGN." To view the model and serial numbers, you have to take off the band by using a pushpin or small paper clip to remove the pin that holds it in place. Counterfeiters often don't bother to vary the numbers, instead printing the same digits on each replica. A simple Google search for the serial and model numbers of the watch you're considering should reveal whether it is actually a mass-produced fake. You can also have a knowledgeable appraiser or dealer authenticate your watch for you. Shop a large selection of Rolex watches on 1stDibs.