Is a Rolex Datejust a good investment?

Whether or not a Rolex Datejust watch is a good investment will depend upon factors such as rarity, condition and more. The Datejust, introduced in 1945, was the first self-winding wristwatch to automatically track the date on its dial. Both modest and instantly recognizable, it combines timeless design with technological ingenuity.

While a study of luxury investments in 2019 found that jewelry was among the worst-performing collectibles (luxury handbags had the highest returns), experts have reported that jewelry’s status as an investment is improving. And the demand for Rolex watches has soared in recent years. Although the rise in popularity of vintage Rolex watches is of no surprise to aficionados, collectors and industry experts, when it comes to contemporary luxury wristwatches, Rolex is also often the first brand that springs to mind. Increased demand has led to wait lists at authorized Rolex dealers extending as long as several years for new versions of popular models, like the Daytona and the Submariner. The main reasons for the brand’s success are its commitment to precision and unflagging pursuit of innovation. 

Because Rolex is so well-known for its creativity and legacy of craftsmanship, this can have a positive effect on the long-term value of its jewelry. A pre-owned Rolex experiences less of an initial depreciation than a new one and will lose value more slowly over time. The depreciation rate of a particular watch depends on factors such as the model, materials and market demand. The greatest drop in the value of a Rolex generally occurs right after it’s been purchased new, although not every Rolex experiences depreciation to the same degree.

Jewelry industry professionals advise that investment-worthy high-quality vintage jewelry should include its maker’s hallmarks. (Genuine Rolex watches have their serial and model numbers deeply engraved into the metal between the lugs attaching the band to the body — whereas fakes often just have them etched on with acid.) 

At 1stDibs, we believe in buying what you love. Our shopping experience enables discovery and learning, whether you are a seasoned connoisseur or just beginning your collection. Buyers should keep in mind that the value of any investment is subject to fluctuation, and any investment decisions should be made according to the guidance of a financial advisor.

Find a helpful Rolex buying guide and vintage Rolex Datejust watches for sale on 1stDibs.