Is Bell Ross a luxury watch brand?

Yes, Bell Ross is a luxury watch brand. The French watchmaker merges reliable functionality with classic minimalist design, creating timepieces as striking as they are rugged. Although Bell Ross is largely known for its robust aviation and quartz dive watches in black-coated steel that feature durable alligator skin straps — the Hydromax model won the world record for water resistance in the late 1990s — the brand has created numerous styles to meet a range of needs for the everyday wearer. Whether the sleek Bell Ross Phantom — its design inspired by stealth bombers — or the pragmatic BRV192 Military, Bell Ross watches hold great appeal. Bell Ross consults expert divers, aviators and even bomb-disposal professionals to aid in their designs. Once a schematic is complete, master watchmakers build the prototype at a production facility in La Chaux-de-Fonds. On 1stDibs, shop a collection of Bell Ross watches.