Is Genève a watch brand?

No, Genève is not a watch brand. However, there is a watchmaker called ID Genève, and you may see the word "Genève" on the dials of luxury watchmakers. Geneva, or Genève, is the name of the Swiss city known for producing some of the most impressive timepieces in the world. Although “Swiss” and “Swiss Made” have been registered as trademarks in the United States and Hong Kong by the Federation of the Swiss Watch Industry, no similar measures have been taken to stop manufacturers worldwide from associating their goods with Geneva and its centuries-old reputation for fine watchmaking. Among luxury timepieces, however, there is a definitive certification for Geneva watches. The mark to look for is the Poinçon de Genève, referred to in English as the Hallmark of Geneva or the Geneva Seal. It is reserved for mechanical watches made in the city or within its canton (a region similar to a U.S. state) that adhere to superb traditional standards of craftsmanship. Some people may refer to watches that bear this mark as Genève watches. Find a large selection of watches on 1stDibs.