What is the history of the Eloga watch?

The history of the Eloga watch dates back to 1915. That year, Fritz and Hans Spahr established a watchmaking workshop in Lengnau, Switzerland, and named it Eloga. Within a few years, Eloga had a solid reputation for producing finely crafted watches.

After his father retired, Fritz Spahr, Jr., became the company's leader. He oversaw the construction of a larger factory in 1941 to meet the growing demand for Eloga watches.

Under his leadership, Eloga expanded its lines of men's and women's watches. He died in 1965, leaving the company to his wife, Grety Spahr. She recruited her daughter Gisele to revamp the brand's women's watches, which soon became its primary focus. It was largely Gisele's vision that people most commonly associate with Eloga today — glamorous white, rose and yellow gold watches that dazzle the eye with genuine diamond details.

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