What s the story behind Balenciaga?

The story behind Balenciaga begins with Cristóbal Balenciaga.

As a child in the quiet fishing village of Getaria in Spain's Basque region, he worked alongside his seamstress mother. Showing immense talent, he earned commissions as a teenager from local patron Marquesa de Casa Torres, who paid for his tailoring education in Madrid.

In 1917, Balenciaga established his first fashion house, named Eisa, for his mother, in the trendy resort town of San Sebastián. He soon followed it with boutiques in Madrid and Barcelona, drawing such clientele as the Spanish royal family. When the Spanish Civil War put a hold on his prospects in Spain, the designer moved to Paris, opening a house on Avenue Georges V in 1937.

Balenciaga continued designing until 1968, when he retired after three decades of influential work and his fashion house went dormant. The rights to Balenciaga were acquired by Jacques Bogart SA in 1986. Under designer Michel Goma, who focused on ready-to-wear, the brand experienced a resurgence, with his first collection introduced in 1987.

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