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Guy NicodMartini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist
$536.80
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£390
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€456.29
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CA$733.64
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CHF 423.91
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About the Item
Title: Martini Advertising Design Extra Dry Cocktail By The Fireplace French Modernist
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall, with light handling marks and minor age-related wear consistent with age
Description:
This evocative gouache advertising design by French artist Guy Nicod (1923–2021) is titled “Calme, Paix
Dégustation” (translated as “Calm, Peace and Tasting”). The work presents a sophisticated Martini scene, combining warmth, luxury, and leisure. A figure sits comfortably in a green armchair before a glowing fireplace, holding a glass of Martini garnished with a green olive. On the table nearby rest a Martini bottle and a bowl of olives, while above the fire hangs the brand’s distinctive Martini
Rossi Extra Dry label, anchoring the composition as both artwork and advertisement.
Nicod’s choice of gouache on paper heightens the bold, flat tones of the piece: the vibrant red brick fireplace contrasts dramatically with the deep greens of the armchair and bottle, while golden highlights evoke both firelight and conviviality. The style reflects the mid-century golden age of French poster and advertising design, when lifestyle-driven imagery was central to conveying elegance, relaxation, and modern living.
The verso inscription, “Calme, Paix
Dégustation 482”, reinforces Nicod’s intended mood — a balance of tranquillity and indulgence that was central to Martini’s branding during the post-war period.
Unframed and sourced directly from the artist’s estate in France, this rare original advertising design would appeal to collectors of vintage drinks memorabilia, Martini
Rossi ephemera, and French modernist gouache works on paper. It offers both decorative presence and historical depth, celebrating the fusion of fine art and commercial elegance in mid-20th-century Europe.
- Creator:Guy Nicod (1923 - 2021, French)
- Dimensions:Height: 15.75 in (40.01 cm)Width: 11.75 in (29.85 cm)
- Medium:
- Movement Style:
- Period:
- Condition:
- Gallery Location:Cirencester, GB
- Reference Number:1stDibs: LU509316970052
About the Seller
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Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall condition with light edge wear, gentle handling creases to the margins and minor age toning to the paper; colours remain fresh and well preserved
Description:
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