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Guy NicodMartini Advertising Design Extra Dry Cocktail French Modernist Gouache
$491.59
$819.3140% Off
£357
£59540% Off
€417.50
€695.8440% Off
CA$672.62
CA$1,121.0340% Off
A$731.86
A$1,219.7640% Off
CHF 387.51
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NOK 4,920.51
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About the Item
Title: Martini Advertising Design Extra Dry Cocktail French Modernist Gouache
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall, with light handling marks and minor age-related wear consistent with age
Description:
This striking modernist gouache advertising design by French artist Guy Nicod (1923–2021) was created for Martini Extra Dry Cocktail, one of the most iconic European drinks brands of the 20th century. The composition features a bold, graphic arrangement of Martini glasses receding in perspective, each filled with a pale cocktail and green olive. Set against a minimal white ground, the design is framed by a rich green curtain, lending the piece a theatrical, almost stage-like quality.
Executed in gouache on paper, the design combines sharp linear perspective with the simplicity of bold colour blocks, showcasing Nicod’s skill in bridging fine art and commercial design. The repeated motif of glasses stretching into infinity conveys both abundance and elegance, perfectly aligning with Martini’s post-war brand identity as a cosmopolitan, sophisticated drink.
Numbered 205 at the lower right, this piece demonstrates Nicod’s ability to capture the spirit of modern advertising, where clarity, repetition, and visual drama were key to brand recognition. It is a rare and evocative example of mid-century French commercial art, reflecting the golden era of cocktail culture, advertising graphics, and poster design.
Sourced directly from the artist’s estate in France, this work is ideal for collectors of vintage advertising, drinks memorabilia, or modernist gouache designs. Unframed and preserved in good condition, it offers decorative impact as well as historical resonance, making it a distinctive addition to interiors that celebrate mid-century design and European poster art.
- Creator:Guy Nicod (1923 - 2021, French)
- Dimensions:Height: 15.75 in (40.01 cm)Width: 11.75 in (29.85 cm)
- Medium:
- Movement Style:
- Period:
- Condition:
- Gallery Location:Cirencester, GB
- Reference Number:1stDibs: LU509316970032
About the Seller
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Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
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