Guy Nicod

Martini and Rossi Bitter French Modernist Cocktail Advertising Style with Bottle

Title: Martini and Rossi Bitter Vintage Cocktail Advertising French Modernist Gouache Guy Nicod (French 1923 - 2021) Gouache on artist paper, unframed Size: 15.75 x 11.75 inches (height x width) Provenance: Artists estate, France Condition: good overall condition with light edge wear, gentle handling creases to the margins and minor age toning to the paper; colours remain fresh and well preserved Description: This original gouache advertising design by French modernist artist Guy Nicod was created for Martini Rossi to promote their iconic “Bitter” aperitif. Executed in bold colours and simple yet powerful forms, the composition is both decorative and functional, epitomising the energy of mid-20th-century European commercial art. At the centre of the design stands a tall red bottle of Bitter, its dramatic silhouette set against a glowing red-orange sun and framed by areas of deep black and crisp white. A vibrant cocktail glass filled with Martini Bitter sits prominently in the foreground, complete with a twist of orange peel garnish, while a whole orange beside it reinforces the flavour profile of the drink. Two stylised clouds drift into the scene, softening the graphic edges and adding an atmospheric touch. The strong lettering at the top and bottom — “BITTER” and “MARTINI ROSSI” — is rendered in bold white capitals, giving the design an immediate visual punch. Nicod’s technique with gouache produces opaque, saturated colour fields that make the imagery pop, while the geometric framing and limited palette reflect the aesthetics of 1960s and 70s poster...

Title: Martini and Rossi Bitter Vintage Advertising Design French Modernist Gouache Guy Nicod (French 1923 - 2021) Gouache on artist paper, unframed Size: 15.75 x 11.75 inches (heig...

Title: Vintage French Modernist Advertising Poster Design Martini and Rossi Cocktail Guy Nicod (French 1923 - 2021) Gouache on artist paper, unframed Size: 15.75 x 11.75 inches (hei...

Title: Vintage French Advertising Poster Design Martini and Rossi Bitter Cocktail Guy Nicod (French 1923 - 2021) Gouache on artist paper, u...

An upscale lounge well known, For its ambiance and specialty cocktail, Which includes live entertainment dancers, On stage, in fine detail. While a glamorous female stood in f...

Original painting on canvas.. Hand signed on front; signed and titled on verso by the artist. Canvas is stretched. Artwork is in excellent condition. Certificate of authenticity...

Presenting a just discovered mixed media painting by American artist Robert McIntosh, (1916-2010.) Cocktails ll, is an original mixed media gouache on heavy artists paper, signed, d...

"Wine Bottle with Oranges" is a modern still-life that showcases a kitchen scene of a glass bottle catching the light while a cluster of oranges sits nestled on a surface. The scene exudes an air of sophistication and simplicity, with the bold colors and elegant shapes of the bottle and oranges creating a striking visual composition. Details: Title: Wine Bottle with Oranges Medium: Acrylic on Paper Size: 70x50 cm, (28x20 inches) Year: 2023 * Frame is for illustrative purposes only. Artwork shipped carefully rolled and packaged in a tube. * Certificate of Authenticity provided. Gio Bellagio...