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Guy NicodMartini and Rossi Bitter French Modernist Cocktail Advertising Style Painting
$512.02
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£372
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€435.23
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CA$699.78
CA$1,166.3140% Off
A$761.77
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CHF 404.35
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About the Item
Title: Martini and Rossi Bitter French Modernist Cocktail Advertising Style Painting
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall with minor edge wear and light handling marks to the sheet
Description:
This bold gouache by French modernist Guy Nicod presents a striking poster-style design inspired by the iconic Italian drinks brand Martini
Rossi. The composition is both elegant and graphic, highlighting the sophistication of mid-century cocktail culture. At the center, a sharply dressed figure in a tuxedo is suggested through geometric forms, complete with bow tie and medals on the chest. Against a stark black background with vivid blue lapels, two stylised white hands dominate the scene—one pouring a vivid red bottle of Martini Bitter into a glass, the other presenting the drink on a yellow tray alongside a fresh orange garnish.
Nicod’s treatment of this subject recalls the advertising posters of the 1950s and 1960s, where simple, impactful imagery communicated glamour and lifestyle with clarity. The bold blocks of colour—black, white, red, blue, and orange—create an eye-catching contrast that would have been perfectly at home in the world of European cafés, cocktail bars, and luxury hotel lounges. His use of gouache lends the work a matte vibrancy ideally suited for graphic imagery.
Martini
Rossi has a long history in international advertising, often commissioning avant-garde artists to design posters and promotional works. This painting sits firmly within that tradition, blending modernist aesthetics with commercial elegance. Collectors of vintage advertising, cocktail ephemera, Italian design, and mid-century French modernism will find this an especially desirable piece. Ready to be framed, it offers both decorative impact and historical charm, making it suitable for display in a kitchen, bar area, or stylish interior.
- Creator:Guy Nicod (1923 - 2021, French)
- Dimensions:Height: 15.75 in (40.01 cm)Width: 11.75 in (29.85 cm)
- Medium:
- Movement Style:
- Period:
- Condition:
- Gallery Location:Cirencester, GB
- Reference Number:1stDibs: LU509316970152
About the Seller
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Located in Cirencester, Gloucestershire
Title: Martini and Rossi Bitter Vintage Cocktail Advertising French Modernist Gouache
Guy Nicod (French 1923 - 2021)
Gouache on artist paper, unframed
Size: 15.75 x 11.75 inches (height x width)
Provenance: Artists estate, France
Condition: good overall condition with light edge wear, gentle handling creases to the margins and minor age toning to the paper; colours remain fresh and well preserved
Description:
This original gouache advertising design by French modernist artist Guy Nicod was created for Martini
Rossi to promote their iconic “Bitter” aperitif. Executed in bold colours and simple yet powerful forms, the composition is both decorative and functional, epitomising the energy of mid-20th-century European commercial art.
At the centre of the design stands a tall red bottle of Bitter, its dramatic silhouette set against a glowing red-orange sun and framed by areas of deep black and crisp white. A vibrant cocktail glass filled with Martini Bitter sits prominently in the foreground, complete with a twist of orange peel garnish, while a whole orange beside it reinforces the flavour profile of the drink. Two stylised clouds drift into the scene, softening the graphic edges and adding an atmospheric touch. The strong lettering at the top and bottom — “BITTER” and “MARTINI
ROSSI” — is rendered in bold white capitals, giving the design an immediate visual punch.
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