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The Beatles Complete Set of Five Promotional Posters by Richard Avedon, 1967
1967

$3,825.61List Price

About the Item

Complete set of five promotional posters Measures: Portraits 27 x 18¾ in. (68.5 x 47.5 cm.); Banner 14½ x 40 in. (37 x 101.5 cm.) Printed in England by Waterlow Sons Limited for Stern Magazine, Germany Beatles manager Brian Epstein commissioned Richard Avedon to photograph the band and design a set of posters that would visually capture the new psychedelic direction of 'Sgt. Pepper's Lonely Hearts Club Band' and 'Magical Mystery Tour.' Following the shoot at a penthouse in Thompson House, 200 Grey's Inn Road, London on 11th August 1967, Avedon distorted four of the polarised images with Day-Glo overlays and symbolic attributes. The photographs were first published in the 9th January 1968 edition of the US magazine Look, and the posters distributed simultaneously by Look magazine in the US, the Daily Express in the UK and Stern Magazine in Europe, together with a black and white banner poster of the band which became known as the Mount Rushmore poster. With a pull-out order form which described the four posters as "Flame Bright John, Flower Power Paul, Mystic George and Dove Loving Ringo," fans could send away for the set for 30 shillings. The Stern set were also sold at newsstands, rolled and wrapped in plastic. The posters have become seminal images of the late 1960s, transcending the world of music memorabilia and appealing to collectors of art and design alike. Although originally printed in a large open edition, few survive in unused condition. An example of the Stern set is held in the collection of the V&A Museum, London. Framed image included for reference only. The posters are sold unframed. We can provide a quotation for framing on request. CONDITION Unfolded, conservation backed on linen. Whisper of matt burn to edges. A couple of tiny nicks to edges and a tiny ding under Lennon's left eye.

Creation Year:
1967
Dimensions:
Height: 27 in (68.58 cm)Width: 19 in (48.26 cm)
Medium:
Paper,Linen,Lithograph
Movement Style:
Post-Modern
After:
Richard Avedon (1923-2004, American)
Period:
1960-1969
Condition:
Unfolded, conservation backed on linen. Whisper of matt burn to edges. A couple of tiny nicks to edges and a tiny ding under Lennon s left eye. Unframed. Will be shipped rolled in a sturdy postal tube.
Gallery Location:
Devon, GB
Reference Number:
Seller: RG000691stDibs: LU2555212582732

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