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Gene Pressler"The Equestrian" Gene Pressler, Countryside Setting, American Society Portraitcirca 1925
circa 1925
$8,000
£6,097.74
€7,033.10
CA$11,362.39
A$12,210.09
CHF 6,551.42
MX$143,827.34
NOK 82,376.83
SEK 75,250.70
DKK 52,562.64
About the Item
Gene Pressler
The Equestrian, circa 1925
Signed lower left
Pastel on canvas
32 x 24 inches
Gene Pressler was born in Jersey City, New Jersey, in 1893 or 1894, and lived in New Jersey throughout most of his career. Pressler studied under F. Louis Mora and Edward Dufner at the Art Student's League, but made an early start in his career as a commercial artist. The earliest known magazine
cover by Pressler appeared on the July, 1913 issue of McCall’s, when he was only about twenty years old.
Like several of his other early covers, it featured children. Pressler soon found his first forte, however — producing images of women that found a ready market with magazine art editors. Over the next five years, he produced at
least 74 magazine cover images, averaging more than one cover a month over that period.
Much of this magazine work is superb, but has remained largely unknown because it was created for magazines that are seldom seen today (such as the pulp magazines Romance, Saucy Stories, and Snappy Stories). There is no doubt that additional Pressler covers remain to be discovered.
Pressler also did advertising work for several companies, most notably Pompeian Beauty Products, for which he produced a long series of magazine ad images, as well as five of the annual, “yardlong” Pompeian Beauty Panels. Pressler illustrations can also be found on a wide variety of other items, including sheet music, trade cards, book frontispieces and covers, blotters, playing cards, candy boxes, jigsaw puzzles, painting kits, catalogs, and fans.
It was the calendar market, however, that occupied most of Pressler’s attention after about 1920. Pastels on canvas were his preferred medium, allowing him to achieve the golden lighting effects that often characterize his work and make it instantly recognizable. These images found a perfect outlet in the emerging market for advertising calendars, and remain his most sought-after legacy today.
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