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Joseph Yeager
Mid-Century Campbell s Soup Ad - Hand Drawn Mock-Up

Mid 20th Century

$85
£64.79
€74.73
CA$120.73
A$129.73
CHF 69.61
MX$1,528.17
NOK 875.25
SEK 799.54
DKK 558.48

About the Item

Mid-Century Campbell's Soup Ad - Hand Drawn Mock-Up Colorful mock-up for a campbell's soup advertisement by Joseph "Joe" Yeager (American, 20th Century.) A bowl of soup rests on a table set with an array of brightly colored blue items, contrasting the yellow tones of the soup. The scene is drawn with attention to form and perspective, showcasing Yeager's skill as a technical artist. The primary drawing is accompanied by hand drawn lettering and two small cut-out photos, one of a child's face and the other a can of Campbell's soup. Unsigned, but was acquired with a collection of the artist's work. Presented in a new white mat. Mat size: 20" H x 16" W Image size: 12.75" H x 10" W Paper size: 16.5" H x 13.88" W Joseph "Joe" Yeager (American, 20th Century) was raised in Cleveland Ohio, where he went to art school at night and started his art career at 19. He was a commercial artist for the Cleveland Press for seven years, and then worked as the paper’s art director for another seven. In the army, he was a technical research illustrator for the National Advisory Committee for Aeronautics. He later moved to Medina, Ohio in 1941 and opened Joe Yeager Industrial Design in 1947. He also taught advanced perspective at the Cleveland School of Art.
  • Creator:
    Joseph Yeager (1892 - 1958, American)
  • Creation Year:
    Mid 20th Century
  • Dimensions:
    Height: 20 in (50.8 cm)Width: 16 in (40.64 cm)Depth: 0.25 in (6.35 mm)
  • Medium:
  • Movement Style:
  • Period:
  • Condition:
    Paper has yellowing and increased brittleness around edges from previous glue application. Placed in new acid free backboard and mat.
  • Gallery Location:
    Soquel, CA
  • Reference Number:
    Seller: JMA 100191stDibs: LU54217496542

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