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Bernard Villemot1984 original poster by Bernard Villemot La Bourgogne une traditions de progrès1984
1984
$2,161.80
£1,601.85
€1,800
CA$2,956.54
A$3,224.05
CHF 1,704.70
MX$38,782.37
NOK 21,632.89
SEK 19,826.35
DKK 13,713.78
About the Item
In this striking 1984 poster created by the celebrated French graphic artist Bernard Villemot, the timeless elegance of Burgundy meets the forward momentum of modernity. Commissioned by the Conseil Régional de Bourgogne, the artwork boldly declares the region’s motto: “Une tradition de progrès”—a tradition of progress—blending past and future into a unified, vibrant landscape.
Villemot’s composition is brilliantly stylized, using rich, geometric patterns reminiscent of medieval tapestries to frame a contemporary scene. The vivid hills of Burgundy unfold in blocks of color, their abstract patchwork echoing the rhythms of vineyards and farmland. Cutting through this landscape is a sleek TGV train in motion—a clear symbol of technological advancement and connectivity, powering through the land of Romanesque abbeys and Pinot Noir.
The juxtaposition of ancient motifs with the speed of the train captures Villemot’s genius: distilling complex cultural identities into visual poetry. As with his iconic work for Orangina or Bally, Villemot applies bold contrast, elegant form, and symbolic clarity to communicate more than a message—it becomes a celebration.
This poster is not just travel or regional promotion; it’s a visual manifesto. Burgundy is not a region frozen in time, but one that proudly carries its heritage forward, riding the rails of innovation into a colorful, dynamic future.
Tourism - France
Burgundy Regional Council - Gemap
Printed by IPA in Champigny
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1984
- Dimensions:Height: 47.25 in (120 cm)Width: 31.5 in (80 cm)
- Medium:
- Period:
- Condition:Good condition, light soiling.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216946922
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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