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CesáreoExecuted in a bold and modernist style, the composition features a stylized stagCirca 1960
Circa 1960
$1,722.37
£1,291.13
€1,450
CA$2,381.61
A$2,592.10
CHF 1,385.13
MX$31,302.68
NOK 17,407.64
SEK 16,191.13
DKK 11,048.83
About the Item
Executed in a bold and modernist style, the composition features a stylized stag in vibrant yellow at the center, flanked by various wild animals and birds — including waterfowl and a wild boar — all rendered in abstract geometric forms. A vivid blue and red bullseye dominates the foreground, overlaid with precision sight lines, suggesting both the thrill of the hunt and the precision required by the sport. Against a stark black background, the sharp colors and graphic contrast amplify the poster’s visual impact, making it an unforgettable piece of tourism advertising.
This poster reflects Argentina’s effort in the mid-20th century to attract adventurous international travelers with promises of untouched wilderness, exotic fauna, and elite sporting experiences. The country’s vast and diverse landscapes — from the Pampas to Patagonia — have long been known as havens for hunting red deer, wild boar, ducks, and other game, and this poster capitalizes on that global allure.
Cesáreo’s artwork leans into a sleek, avant-garde aesthetic typical of the 1950s–60s design ethos. His use of abstraction and minimal color palette adds a distinctly modern touch, aligning with global visual trends of the time while still conveying Argentina’s unique natural bounty.
This piece is not just a travel poster — it’s a cultural artifact of a postwar era that celebrated masculinity, sport, and wilderness through bold, compelling design. It’s also a rare surviving example of Argentina’s international tourism branding during a pivotal period of national modernization.
Tourism - Argentina
Direccion nacional de turismo
- Creator:Cesáreo
- Creation Year:Circa 1960
- Dimensions:Height: 26.38 in (67 cm)Width: 19.3 in (49 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216712882
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