Claude Garache

Original poster to promote the 1990 French Tennis Open - Roland Garros

1990

Original Poster for Air France Middle East by Éric in 1959 Printed by : Bedos & Cie in Paris On linen

The 1971 original travel poster by Pagès for Air France promoting travel to Canada is a striking example of how mid-20th century travel advertising captured the imagination of would-be travelers. With its focus on bold design and a sense of adventure, this poster reflects the growing enthusiasm for international travel and Air France's role in making distant destinations more accessible. Pagès' work for this campaign is emblematic of the era's modernist artistic trends, skillfully blending abstract forms with cultural and geographical references to convey the vast and varied appeal of Canada. Pagès, renowned for his innovative use of abstract shapes and colors, likely employs these elements to evoke the expansive landscapes and natural beauty of Canada. Though the specific visual details are not described, his style often incorporates geometric patterns and vibrant contrasts that could symbolize Canada's iconic features, such as its towering mountains, endless forests, and dynamic urban centers. The abstract nature of the design serves to create a sense of wonder and possibility, drawing viewers into the allure of exploring the vast Canadian wilderness and cosmopolitan cities. The word "Canada" is likely presented in a clean, modern font, emphasizing the destination's name with simplicity and elegance. Below this, the Air France logo, traditionally in a bold blue, reinforces the airline's commitment to providing a sophisticated and reliable travel experience. The minimalist text ensures that the viewer's focus remains on the visual elements of the poster, which communicate the essence of Canada as a destination rich in natural beauty and cultural diversity. In the 1970s, Canada was emerging as a popular destination for travelers seeking both adventure and tranquility. From the rugged beauty of the Rocky Mountains and the serene landscapes of the Great Lakes to the vibrant cultural scenes in cities like Montreal and Toronto, Canada offered a wide range of experiences. Pagès' abstract design likely captures this diversity, conveying the country's unique charm and inviting travelers to explore its myriad attractions. The choice of an abstract and modernist design reflects Air France's branding strategy during this period, positioning the airline as a gateway to the world's most exciting and diverse destinations. By commissioning contemporary artists like Pagès, Air France not only advertised its routes but also associated itself with the cutting-edge artistic movements of the time, appealing to a global audience of sophisticated and adventurous travelers. Today, the 1971 Air France Canada poster...