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Georges MathieuCirca 1970 original travel poster by artist Georges Mathieu - France Rhône AlpesCirca 1970
Circa 1970
$828.70
£619.11
€700
CA$1,153.93
A$1,239.83
CHF 665.17
MX$14,606.66
About the Item
This striking circa 1970 original travel poster by French artist Georges Mathieu captures the unique energy and elegance of the Rhône-Alpes region through an abstract, painterly lens.
Mathieu, renowned for his lyrical abstraction and dynamic calligraphic style, brings his signature expressive brushwork to the world of travel promotion in this rare piece. Here, he layers intricate architectural motifs—evoking the soaring Gothic façades, rose windows, and cathedral spires found across the Rhône-Alpes—with soft floral branches and explosive white lines, suggestive of both light and motion.
The composition is both ethereal and architectural. Landmarks appear almost dreamlike, embedded in a misty, muted palette of sage green, stone grey, and mossy gold, accented with delicate touches of violet blossom and fine linear detail. The result is a poetic visual homage to the region’s rich historical and natural heritage—from medieval cathedrals to Alpine springtime.
The word "FRANCE" anchors the composition confidently at the top, while "RHÔNE-ALPES" below serves as both a destination and a declaration of cultural grandeur. Unlike the bold commercial posters of earlier decades, this image is closer to fine art than advertisement, reflecting a shift in poster design during the 1970s toward more painterly and emotional representation.
This is a must-have for collectors of vintage French travel posters, fans of Mathieu’s artistic legacy, or anyone seeking a sophisticated representation of one of France’s most storied regions.
Original Poster
Tourism - France
Printed by Offset 94 in Créteil
- Creator:Georges Mathieu (1921 - 2012, French)
- Creation Year:Circa 1970
- Dimensions:Height: 39.38 in (100 cm)Width: 23.63 in (60 cm)
- Medium:
- Period:
- Condition:Good condition, creases.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216957642
Georges Mathieu
Georges Mathieu was born at Boulogne-sur-Mer (Pas-de-Calais) in 1921. Mathieu studied literature and philosophy at Lille University before switching to art at the age of twenty-one. He taught English at Douai High School and French at the American University of Biarritz. After an interest in realistic landscapes and portraits, Mathieu developed a distinctive Abstract Expressionist style, which grew out of an emotionally driven, improvised, and intuitive act of painting. In 1946 his first exhibition was presented at VI Salon de moins de 30 ans at the Galerie des Beaux-Arts in Paris. His first personal exhibition was in 1950 at the Galerie René Drouin. In 1947 Mathieu worked with Camille Bryen to organize a tachist-oriented exhibition, which he designated as ‘non-figuration physique’. His painting defined ‘lyrical abstractions’, goes beyond traditional and formal constraints of regulative systems, placing Mathieu with Fautrier and Dubuffet as an important exponent of French Informel, as defined by the French art critic Tapiè. Up to 1951, Mathieu continued to organize group shows to demonstrate his interest in Jackson Pollock’s spontaneous gestural handling of paint. In those years he, among his numerous exhibitions, organized an event to show the difference between American and European painting styles at the Montparnasse Gallery.His artworks were appreciated internationally and exposed in London and New York. His first paintings were defined tachists by critics because of the artist’s use of lumps of color (tache, in fact, means stain) directly applied on canvas. His works are apparently confused but they all have a central axis from which curves and lines develop in a planned way.In 1950 his projects were no more focused on signs but on painting gestures and quickness. His painting was intuitive and irrational. From 1954 Mathieu staged the painting of large-scale works as theatrical events, culminating in utilizing 800 tubes of paint to create a painting measuring 4 x 12 meters in front of an audience of 2000 at the Théâtre Sarah-Bernhardt in 1956. Somewhere between Happening and Action Painting, Mathieu succeeded in producing a decoratively linear painting, reminiscent of calligraphy. Mathieu continued to perform his Action Paintings throughout Europe and Japan. He went to Japan together with Tapié to meet the Gutai Group. There he executed a kimono performance during an action-painting show. During this event, he also realized 21 artworks and among these, we find a 15 m painting. Mathieu’s works were shown at special exhibitions in Paris and New York in 1950 and 1952. He participated in numerous international exhibitions, including Documenta II in 1959. In the early 1960s, Mathieu also created sculptures and designed furniture, tapestries, and frescoes. In 1975 he was elected a member of the Arts Academy in Paris and in 1986 he exposed his works at Biennale di Venezia. Georges Mathieu was defined as the founder of Tachism and art theorist in the essay “Au-delà du Tachisme”. He also composed essays on architecture, furniture, and typography.
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