Items Similar to Circa 1950 original poster for "La Vittelloise Eau de Table Gazéifiée"
Want more images or videos?
Request additional images or videos from the seller
1 of 5
Germaine BouretCirca 1950 original poster for "La Vittelloise Eau de Table Gazéifiée"Circa 1950
Circa 1950
$1,508.36
£1,130.62
€1,270
CA$2,085.84
A$2,270.95
CHF 1,212.61
MX$27,413.92
NOK 15,244.74
SEK 14,179.38
DKK 9,676.01
About the Item
The circa 1950 poster for "La Vittelloise Eau de Table Gazéifiée", created by the talented French illustrator Germaine Bouret, is a delightful example of mid-20th-century advertising that skillfully blends charm, playfulness, and artistry. It represents a period when posters were not just functional advertisements but also vibrant works of art designed to captivate and inspire.
Germaine Bouret, celebrated for her whimsical and heartwarming depictions of children, brings her signature style to this lithograph. At the center of the composition is a lively young girl dressed in traditional French attire, her cheeks rosy and her expression full of joy. She dances with carefree energy, holding a bottle of La Vittelloise water in one hand and a small basket in the other. The motion of her swirling skirt and striped stockings adds a sense of dynamism and excitement, making the viewer almost hear the music that inspires her movements.
Above the girl, the handwritten script reads "L'eau qui chante et qui danse" ("The water that sings and dances"), a poetic tagline that emphasizes the sparkling and lively nature of the beverage. This phrase cleverly reinforces the visual theme of movement and vitality. The vibrant colors—yellows, reds, and greens—imbue the poster with warmth and exuberance, reflecting the product’s refreshing and cheerful qualities.
La Vittelloise was a brand of carbonated table water, likely sourced from the spa town of Vittel in northeastern France, famous for its mineral-rich springs. During the mid-20th century, such products were marketed not only for their taste but also for their health benefits, often associated with the therapeutic properties of natural spring water. This poster captures the essence of such advertising by combining healthful associations with a sense of childlike wonder and happiness.
Bouret’s artwork is characterized by her tender portrayal of childhood innocence and joy, which resonated deeply with audiences of the time. Her ability to create relatable and endearing characters made her a sought-after illustrator for advertisements, postcards, and books. This poster stands out as an example of how her art transcended mere commercial design to become a beloved representation of French culture.
Today, the "La Vittelloise" poster is highly collectible, valued for its artistic merit and nostalgic charm. It represents a bygone era when advertisements were crafted with care and creativity, and when everyday products were elevated through the lens of art. For collectors and enthusiasts, this poster is a testament to Germaine Bouret’s exceptional talent and the enduring appeal of vintage advertising.
Original poster
Advertising - Water - Gastronomy
Water that sings and dance
Dauphine Paris
- Creator:Germaine Bouret
- Creation Year:Circa 1950
- Dimensions:Height: 60.63 in (154 cm)Width: 45.67 in (116 cm)
- Medium:
- Period:
- Condition:Good condition, traces of folds, restored tears, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215433092
About the Seller
5.0
Gold Seller
Premium sellers maintaining a 4.3+ rating and 24-hour response times
Established in 2021
1stDibs seller since 2022
194 sales on 1stDibs
Typical response time: 1 hour
- ShippingRetrieving quote...Shipping from: PARIS, France
- Return Policy
More From This Seller
View AllOriginal 1950s poster - Prunelle du Velay - La délicieuse liqueur
By Paul Igert
Located in PARIS, FR
Bursting with charm and playful sophistication, this vibrant original 1950s poster by Paul Igert captures the essence of French liqueur advertising at its most whimsical. Created for...
Category
1950s More Prints
Materials
Paper, Lithograph
1950 original poster by P. E. Clairin - Quinzaine de Saint-Germain-des-Prés
By Pierre-Eugène Clairin
Located in PARIS, FR
The 1950 original poster by P. E. Clairin for the Quinzaine de Saint-Germain-des-Prés: Carrefour des Lettres et des Arts is a cultural emblem of post-war Paris. This poster was creat...
Category
1950s Prints and Multiples
Materials
Linen, Paper, Lithograph
Circa 1940 Original poster by Henry Lemonnier - Liqueur Cordial - Médoc
Located in PARIS, FR
This poster was made around 1940s by Henry Lemonnier 🇫🇷 (1890-1954) a French poster artist.
He worked for various printers as well as in advertising.
The original Cordial - Médoc ...
Category
1940s Prints and Multiples
Materials
Linen, Paper, Lithograph
Circa 1980 Original advertising poster for Vittel water - French Water
Located in PARIS, FR
Beautiful advertising poster for Vittel water.
Vittel has been a spa town since Gallo-Roman times.
On December 13, 1854, Louis Bouloumié bought the Gérémoy spring, reputed to be di...
Category
1980s Prints and Multiples
Materials
Paper
Circa 1950 original advertising poster by Hurel Vin rouge vin blanc cowbow
Located in PARIS, FR
The circa 1950 original advertising poster by Hurel, titled "Vin rouge vin blanc cowboy indien," is a captivating piece of mid-20th-century graphic art that skillfully combines playf...
Category
1950s Prints and Multiples
Materials
Paper, Lithograph
Original advertising poster by Philippe Sommer Liquoristerie de Provence
Located in PARIS, FR
The circa 1990 original advertising poster by Philippe Sommer for Liquoristerie de Provence introduces Versinthe, a unique liquor infused with absinthe plants. Limited to just 550 co...
Category
1990s Prints and Multiples
Materials
Paper, Lithograph
You May Also Like
1950 Sud Boisson Gazeifiee Original Vintage Poster
By Jacques-Pierre Bellenger
Located in Winchester, GB
Stunning extra-large poster for Sud created in 1950. This beautiful design by Bellenger reading "la joie... de boire" or 'the joy of drinking" depicts a happy woman opening her "Sud"...
Category
Vintage 1950s French Posters
Materials
Paper
$1,213 Sale Price
20% Off
Original LOTERIE NATIONALE des PARFUMS vintage French poster lithograph
Located in Spokane, WA
LOTERIE NATIONALE des PARFUMS. Original vintage French poster, 1939 lithograph. Professional acid-free archival linen-backed, fine condition. Read...
Category
1930s Art Deco Figurative Prints
Materials
Lithograph
Grapin fait le bon vin original French vintage poster
By Leon Dupin
Located in Spokane, WA
Original vintage 1933 poster: Graphin. The silhouette of the man is sitting on a casket of wine with a big bottle of wine resting on the ground in front ...
Category
1930s Art Deco Figurative Prints
Materials
Lithograph
Original Vintage Poster France Joie De La Table Joie De Vivre French Wine
Food
Located in London, GB
Original vintage poster for France - Joie de la table Joie de Vivre! / Joy of the table Joy of Life! - featuring colourful artwork depicting food and drink on an outdoor cafe table...
Category
Vintage 1950s French Posters
Materials
Paper
Original Vintage Poster Vins De France Sante Gaiete Esperance French Wine Cheer
By Andre Galland 1
Located in London, GB
Original vintage drink advertising poster for Vins de France Sante Gaiete Esperance / Wines of France Health Cheerfulness Hope featuring great artwork b...
Category
Vintage 1930s French Posters
Materials
Paper
Original Dubonnet l
Appetit Vient vintage French liquor poster
Located in Spokane, WA
Original Paul Mohr Dubonnet Vintage Poster – Rare Art Deco Advertising, Linen-Backed, Excellent Condition, Authentic French 1930s Print – Wall Decor & Col...
Category
Mid-20th Century Art Deco Portrait Prints
Materials
Lithograph
