Gouju Amalric

Original 1950s French poster - Dolina - Moteurs villiers - motorcycle

Circa 1950

This striking circa 1950 advertising poster by Rouffé showcases the dynamic power of La Bougie Colin, a renowned French brand of spark plugs. Designed to capture the speed, reliabili...

This bold and beautifully composed 1937 poster for Cycles Favor Motos is a triumphant celebration of French mechanical excellence. Created by the talented duo Pierre and Jacques Bellenger, it promotes the dual prowess of Favor: a brand equally at home in the realms of bicycles and motorbikes. The central figure—a robust, smiling mechanic—stands out immediately. Rendered in striking Art Deco colors of red and blue, he cradles a bicycle in one hand and a motorcycle in the other as if weighing their virtues, suggesting technical mastery and effortless strength. His confident stance and broad grin echo the poster’s tagline: "De la belle mécanique!" (Beautiful mechanics!) The composition is dynamic yet perfectly balanced: the precision of the machines contrasts with the bold, stylized figure, and the typography is just as commanding. The name FAVOR is set in monumental yellow letters, grounding the design and drawing the viewer’s eye directly to the brand. At the time, Favor was a prestigious manufacturer based in Clermont-Ferrand, known for its high-quality, lightweight racing bicycles and later, for its solid and stylish motorcycles. This poster reflects a moment when mobility, modern engineering, and industrial pride were marketed with vibrant optimism. It’s also a rare early collaboration between both Bellenger brothers, whose graphic work helped define the era’s commercial visual language. Printed by Vasselais in Paris—one of the era’s respected lithographers—this poster exemplifies the best of pre-war French advertising: bold, technically impressive, and infused with a spirit of innovation. Whether you're a collector of vintage cycling memorabilia...

The Motoculteur MABEC advertising poster, designed by Pierre Baudouin in 1950, captures the spirit of mid-20th-century agricultural innovation and modernization. This poster promotes...

The circa 1920 original poster by Matthey for Favor cycles vélomoteurs motos is a striking example of early 20th-century advertising art, capturing the spirit and innovation of the e...

Original Peugeot BB vintage moped and motorcycle vintage poster, linen-backed, in Grade A- condition, ready to frame. All the posters were shipped folded vertically. The original fol...

Original vintage adverting poster for the French manufacturer of bicycles automoto featuring a stunning Art Deco style artwork by Maurice Lauro (...

Original motorcycle advertising poster for the French company, Favor by Bellenger dated 1937. Newly framed and matted. Retaining its original vi...

Herve Morvan - Original vintage poster, 'Cycle and Motorcycle Show', 1977 Herve Morvan is a French artist from the 1950s that designed many posters using humorous happy characters...