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Jacques Despierre1972 travel poster by French artist Despierre for the SNCF and the Loire Valley1972
1972
$1,198.62
£896.64
€1,000
CA$1,650.24
A$1,805.99
CHF 954.31
MX$21,555.69
NOK 12,178.15
SEK 11,137.91
DKK 7,618.87
About the Item
The 1972 travel poster designed by French artist Despierre for the SNCF (French National Railway Company) promoting tourism to the Loire Valley captures an important era in French travel culture. During the 1970s, there was a renewed focus on showcasing the natural beauty and cultural heritage of regions like the Loire Valley, which is renowned for its stunning landscapes, historic châteaux, and vineyards.
At the time, SNCF was deeply invested in promoting rail travel as an accessible and comfortable way to explore France's picturesque regions, encouraging both domestic and international tourists to discover the country’s rich history. The Loire Valley, often referred to as the "Garden of France," was a prime destination, offering visitors a blend of historical landmarks such as Château de Chambord, Château de Chenonceau, and cultural experiences that included local wines and cuisine.
Despierre’s collaboration with SNCF reflects the French tradition of integrating fine art into commercial advertising, blending both functionality and aesthetics. Travel posters from this era were designed not only to inform but to inspire a sense of wanderlust, often romanticizing the experience of train travel and the destinations themselves. By highlighting a region as picturesque and historically significant as the Loire Valley, the SNCF poster campaign sought to tap into France’s rich cultural identity while also promoting tourism infrastructure.
This 1972 poster is part of a broader trend in mid-20th century travel advertising that emphasized the charm and accessibility of France's regions, inviting travelers to explore the Loire Valley through the convenience of rail travel. It serves as both an artistic artifact and a reminder of the role that railways played in shaping France’s tourism industry during that period.
Railway - Tourism - France
Val de Loire
Printed by Perceval in Paris
- Creator:Jacques Despierre (1912 - 1995, French)
- Creation Year:1972
- Dimensions:Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215194312
Jacques Despierre
This piece is artist signed and numbered. Jacques Despierre was born in St. Etienne France, 1912-1995. He studied at the Academie Colarrossi and also at the Ecole des Beaux arts in Paris. He was influenced by master cubist artists , Cezanne, Picasso and his style was a geometry of forms. This lithograph has a pink background coloration.
Publisher : La Guilde de la Gravure.
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