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Galeries Lafayette - Pure Mode
2001 Vintage
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Jean-Paul Goude
Galeries Lafayette - Pure Mode
2001 Vintage2001
2001
$400
£305.85
€350.35
CA$564.16
A$614.02
CHF 328.11
MX$7,415.07
NOK 4,123.57
SEK 3,835.40
DKK 2,617.28
About the Item
This monumental double-sided billboard poster titled Pure Mode was created by visionary French artist and designer Jean-Paul Goude for Galeries Lafayette, one of France’s most iconic department stores. A central piece in Goude’s long-running campaign for the brand, the design features the unforgettable slogan “J’ai envie d’aller aux Galeries Lafayette” (“I feel like going to Galeries Lafayette”), which became a rallying cry for fashion lovers across France.
Pure Mode captures Goude’s trademark style—bold, theatrical, and exuberantly chic. The image is a masterclass in graphic composition, blending haute couture fantasy with playful modernity. Goude’s work for Galeries Lafayette is known for elevating advertising into the realm of fine art, and this poster is no exception. Every detail—from the posture of the model to the typography—speaks to his background in performance, illustration, and visual storytelling.
Originally installed across major cities in France, this billboard helped redefine the visual identity of Galeries Lafayette in the early 2000s, solidifying its place not just as a retail destination but as a beacon of contemporary style.
Paper Size: 69 x 46.75 inches ( 175 x 119 cm )
Image Size: 69 x 46.75 inches ( 175 x 119 cm )
Framed: Framing available upon request. Ask our experts.
Condition: A-: Near Mint, very light signs of handling
Shipping and Handling: We ship Worldwide.
Attention International Buyers, Please Note: Import duties, taxes, and charges are not included in the item price or shipping cost. These charges are the buyer's responsibility. Please check with your country's customs office to determine what these additional costs will be prior to bidding or buying.
- Creation Year:2001
- Dimensions:Height: 69 in (175.26 cm)Width: 46.75 in (118.75 cm)Depth: 0.1 in (2.54 mm)
- Medium:
- Movement Style:
- After:Jean-Paul Goude (1940, French)
- Period:
- Framing:Framing Options Available
- Condition:All items are carefully stored. Condition is a main concern, unless otherwise indicated, all items are in mint condition. Additional pictures are available upon request. Feel free to contact our team if you have any questions or concerns. Thank you.
- Gallery Location:Brooklyn, NY
- Reference Number:Seller: YY58541stDibs: LU1294116983272
About the Seller
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