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UnknownOriginal Air France, Win The Heart of the World travel poster, linen-backedc. 1997
c. 1997
$395
£300.78
€346.34
CA$559.75
A$602.09
CHF 321.77
MX$7,096.94
NOK 4,056.83
SEK 3,708.71
DKK 2,587.78
About the Item
Original vintage Air France advertisement from the mid-to-late 1990s, part of a campaign with the slogan "Gagner le cœur du monde," which translates to "Win the heart of the world." Archival linen-backed in very good condition, ready to frame.
The advertisement visually represents this slogan with a jet's contrail forming a heart against a deep blue sky. The campaign emphasized a new philosophy for the airline, focusing on closer customer relationships.
This advertisement ran around 1997 and 1998, with the slogan appearing on promotional materials such as timetables and in commercials.
Air France's advertising campaigns have evolved significantly over the decades, shifting from promoting the simple ability to travel to highlighting the unique "French art of living." The campaign focused on emotional connection, hospitality, and presenting a positive new philosophy for the airline. The image of a heart formed by a contrail was a direct, poetic symbol of this mission.
The "Gagner le cœur du monde" campaign stood out for its direct emotional appeal and visually striking simplicity. Subsequent campaigns have focused more on the specific luxury elements and cultural identity of the French travel experience.
This poster has been professionally archival linen-backed, a process that stabilizes the vintage paper and protects it for centuries. Excellent colors, as shown. No paper loss and no damage.
Each poster includes a Certificate of Authenticity. We use sturdy, appropriate packaging to ensure it arrives safely. We strive to provide the most accurate and detailed online descriptions of the artwork's condition.
#Air France
- Creation Year:c. 1997
- Dimensions:Height: 31 in (78.74 cm)Width: 24 in (60.96 cm)Depth: 0.3 in (7.62 mm)
- Medium:
- Movement Style:
- Period:
- Condition:Archival linen-backed in very fine condition, ready to frame. No damage and no restoration. Semi-shiny surface that can show some fingerprints. Certificate of Authenticity3.
- Gallery Location:Spokane, WA
- Reference Number:Seller: 260021stDibs: LU1404217483962
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