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Léonard Tsugouharu Foujita1958 original travel poster by Japanese-French artist Foujita - Normandie1958
1958
$2,610.91
£1,947.57
€2,200
CA$3,634
A$3,898.63
CHF 2,091.15
MX$46,939.02
NOK 26,361.36
SEK 24,037.91
DKK 16,765.67
About the Item
This elegant 1958 travel poster, created by the renowned Japanese-French artist Tsugouharu Foujita, invites viewers into the serene and picturesque countryside of Normandy. Commissioned by the French National Railways (SNCF) as part of their celebrated campaign promoting travel throughout France, Foujita’s composition masterfully captures the region’s timeless charm.
Known for blending Western techniques with subtle Japanese aesthetics, Foujita depicts a quintessentially Norman scene with graceful lines, delicate colors, and poetic simplicity. A charming half-timbered cottage, topped by an idyllic green thatched roof, is nestled amidst lush meadows blooming with soft spring flowers. The pastel sky, punctuated by gently swaying tree branches, evokes Normandy’s famously soft, shifting light—capturing the essence of the region that inspired generations of impressionists.
Foujita’s poster is not merely promotional; it is a refined example of mid-century graphic art, where travel advertising merged seamlessly with fine art. At a time when SNCF was redefining rail travel as both practical and romantic, images like this fostered an emotional connection to destinations, promising tranquility, authenticity, and escape.
Today, Foujita’s "Normandie" stands as a cherished piece of railway ephemera, admired both for its artistic quality and its subtle evocation of rural Normandy. It reflects an era when travel was as much about discovery as it was about leisure—an invitation to experience the gentle rhythms of French provincial life.
Original Poster
Railway - Tourism - France
- Creator:Léonard Tsugouharu Foujita (1886-1968, French, Japanese)
- Creation Year:1958
- Dimensions:Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216534632
Léonard Tsugouharu Foujita
Léonard Tsugouharu Foujita was a painter and printmaker, born in 1886 in Edogawa, Tokyo. He received his formal training at the Imperial School of Fine Arts, quickly attracting success with commissions from the emperors of Korea and Japan. In 1913, he traveled to Paris, immediately befriending many of the leading painters of the day, including Pablo Picasso, Juan Gris, Henri Matisse, Henri Rousseau, and Chaim Soutine. He struck up a particularly close friendship with the famous Italian artist Amedeo Modigliani. Known for his eccentric personality, Foujita developed a colorful reputation through his cropped hairstyle, hoop earrings, and glasses. But beyond his public image, Foujita took his work very seriously, displaying a fondness for white and pale shades like lavender and gray. Foujita walked a fine line between Japanese and European art and was repeatedly inspired by women and cats. Following the breakup of his third marriage, Foujita left Paris for Latin America, spending time in Brazil, Mexico, Cuba, and Argentina, before eventually returning to Japan, where he lived during World War II. Following the war, Foujita again left Japan for France, eventually becoming a citizen in 1955. Later in life, Foujita converted to Catholicism, and decorated a cathedral in the city of Reims. Foujita then adopted the Christian name Léonard, in homage to Leonardo da Vinci, and was buried in Reims following his death in 1968 at the age of 81. Today, his work can be found in numerous public collections including the Hiroshima Museum of Art, the National Museum of Modern Art and the National Museum of Western Art in Japan
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