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Leonetto CappielloOriginal Vintage Leonetto Cappiello Fissa Poster 1932 - RARE1932
1932
$7,500
£5,698.15
€6,548.37
CA$10,534.67
A$11,466.72
CHF 6,075.81
MX$137,904.69
NOK 77,252.32
SEK 70,793.21
DKK 48,915.92
About the Item
This striking vintage poster by Leonetto Cappiello (1875–1942) was created in 1932 to advertise Fissa, a company specializing in leather dye for shoes and leather goods (Chaussures et Maroquinerie). The bold design features a stylized, mask-like face formed from bands of vivid color—blue, brown, black, red, purple, and green—symbolizing the wide range of shades in which the company could dye leather. Against a brilliant yellow background, the design is simple yet visually powerful, demonstrating Cappiello’s mastery at creating an instantly recognizable image with minimal detail.Produced after World War I, this poster reflects Cappiello’s later style, when his imagery became even more distilled, modern, and abstract. By the 1920s, his ability to reduce a message to its most essential form—an emblematic image paired with bold typography—solidified his reputation as the father of modern advertising.Leonetto Cappiello, born in Livorno, Italy, in 1875, and later active in Paris, revolutionized poster design by moving away from the ornate, illustrative traditions of Art Nouveau. His career spanned more than four decades, and his works for wine, liqueurs, fashion, tobacco, and countless consumer goods remain highly sought after by collectors for their innovation and enduring visual impact.
This is an Original Vintage Poster, it is not a reproduction. This poster is conservation mounted, linen backed and in excellent condition. Please note that the horizontal shading in the image is part of the design by Cappiello. We guarantee the authenticity of all our posters.
- Creator:Leonetto Cappiello (1875 - 1942, French)
- Creation Year:1932
- Dimensions:Height: 62.5 in (158.75 cm)Width: 46.25 in (117.48 cm)
- Medium:
- Period:
- Condition:
- Gallery Location:Boca Raton, FL
- Reference Number:Seller: 144221stDibs: LU2560217139332
Leonetto Cappiello
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981.
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