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Bernard VillemotOriginal 1968 original travel poster by Bernard Villemot - SNCF Val de Loire1968
1968
$1,674.48
£1,243.40
€1,400
CA$2,300.49
A$2,501.10
CHF 1,326.08
MX$29,981.80
NOK 16,853.85
SEK 15,440.42
DKK 10,672.49
About the Item
Step into a radiant vision of the French countryside with this original 1968 travel poster designed by legendary graphic artist Bernard Villemot. Created for the SNCF (French National Railway Company), the poster invites travelers to explore the Loire Valley—a region celebrated for its Renaissance châteaux, manicured gardens, and rolling vineyard landscapes.
Villemot's unmistakable style—bold, fluid brushstrokes and richly saturated color—transforms this picturesque panorama into a dreamlike tapestry. From a balcony in the foreground, we overlook a geometric, green garden maze that guides the eye toward a serene river and distant château. Accents of pink pathways and blue shadows create an almost abstract vibrancy, making the scenery feel both classical and modern.
This work is a prime example of Villemot’s mastery in travel advertising, combining mid-century graphic elegance with the romance of French heritage tourism. The composition not only sells a destination but captures the poetic allure of a journey by train through France’s most majestic valley.
Whether you're a collector of vintage travel posters, a lover of French design, or an admirer of Villemot’s legacy, this piece is a stunning artifact of 20th-century visual culture.
Railway - Tourism - France
French Garden
Printed by Hubert Baille in Paris
- Creator:Bernard Villemot (1911 - 1989, French)
- Creation Year:1968
- Dimensions:Height: 39.38 in (100 cm)Width: 24.41 in (62 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217318932
Bernard Villemot
Villemot, one of the leading graphic designers in France during the post-war period, is regarded as one of France's most talented twentieth-century poster artists. He was the subject of retrospective exhibitions at the Musee des Arts Decoratifs and the Bibliotheque Nationale in Paris between 1980 and 2000. Belonging to the movement that moved towards an international graphic style after the Bauhaus and de Stijl, Villemot's advertising clients included Air France, Perrier, Orangina, and Bergasol. His work is characterized by vivid colors, thin outlines, and abstract and organic forms.
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$995 Sale Price
23% Off