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Duc1957 original advertising poster for Suralo raincoats - French Fashion1957
1957
$1,077.05
£800.92
€900
CA$1,478.27
A$1,614.72
CHF 854.72
MX$19,411.49
NOK 10,864.73
SEK 9,937.54
DKK 6,856.68
About the Item
This joyful 1957 original advertising poster for Suralo raincoats perfectly captures the spirit of post-war optimism and functional fashion, with a vivid and whimsical composition by the illustrator Z. Duc.
Set in a grayscale city park under heavy rain, the poster features a stylish couple in brightly colored yellow and blue trench coats, sheltering together under a newspaper titled "Le Temps". A cheerful child in a pink coat jumps through puddles behind them. The vivid colors of the coats – and the bold, rainbow-hued “Suralo” logo – stand out in delightful contrast to the monochrome background.
The taglines say it all:
“Pendant la pluie, le bon temps avec Suralo” – “During the rain, good times with Suralo”
“L’imperméable le plus sûr” – “The safest raincoat”
Printed by Imp. Richard - Paris, this poster is not only a celebration of clever 1950s graphic design but also a vibrant piece of fashion advertising history.
A rare and charming addition for collectors of vintage French posters, rainwear memorabilia, or fans of mid-century illustration and advertising.
Advertising - Fashion - France
Printed by Gaillard in Paris
- Creator:Duc
- Creation Year:1957
- Dimensions:Height: 61.42 in (156 cm)Width: 46.46 in (118 cm)
- Medium:
- Period:
- Condition:Good condition, creases.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217211722
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