Leonetto Cappiello

Biscotines Union

1906

This poster for Cachou Lajaunie was designed by famous poster artist Leonetto Cappiello. This image features a woman with red hair calmly exhaling smoke from her cigarette. Set again...

This poster done for the Nitrolian paint company is one of the most iconic and endearing posters created by the great artist Leonetto Cappiello. In this image we see that the paint d...

This vintage poster advertises the Éclair brand of stove polish paste, a product in high demand during a time when almost all stoves were made out of cast iron. The winged wheel is a...

The Aurore Shoe company made a very good choice in commissioning the artist Leonetto Cappiello to create a dramatic poster to promote their shoes for women and men. The image announc...

Step into the alluring world of vintage poster art, where Leonetto Cappiello's 1933 masterpiece, "Baudin La Cuisinière des Cuisinières" (Baudin, the Cook of Cooks), invites us to cel...

Original Vintage Poster for Dupont d'Isigny Biscuit by Leonetto Cappiello dating from 1933. Artiste : Leonetto Cappiello Titre : Biscuit Dupont d’Isigny Date : 1933 Dimensions : 21.4 x 29 cm Imprimeur : Devambez Editeur Matériaux et techniques : lithographie en couleur sur papier. Marouflage : oui. État : A (Désigne une affiche en très bon état. Les couleurs sont fraîches et il n’y a pas, ou très peu, de pertes de papier. S’il y a des imperfections elles sont marginales et imperceptibles). Details : Affiche commanditée par l’imprimerie Devambez pour promouvoir leur impression : «  Devambez editeur, les affiches qui font vendre ». Affiche réalisée par Cappiello en 1933. Créée en 1889 par Messieurs Dupont et Roussel, la société Dupont d’Isigny est l’un des plus anciens confiseurs français. L’activité de la société débute par la production et le négoce de beurre d’Isigny. A partir de 1894, sur le site de la Cambe (14), elle devient une laiterie spécialisée dans la production de lait, de beurre et de fromages. En 1932, l’activité se diversifie avec la fabrication de biscuits et des fameux caramels. Leonetto Cappiello est un peintre, illustrateur, caricaturiste et affichiste italien, naturalisé français en 1930. Sa carrière d'affichiste commence en 1900 et se poursuit jusqu'aux années 1930. Il reste fidèle à l'imprimerie Vercasson jusqu'au début des années 1920, poursuit chez les Imprimeries réunies et commence, à la même période, à travailler régulièrement pour l'éditeur Devambez, avec qui il signe, de 1921 à 1936, un contrat d'exclusivité. About Leonetto Cappiello, The Father of Modern Advertising Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist. Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form. Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form. The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries: Food and Beverage: Campari, Cinzano, Café Martin...

Original La Croix-Soleil, artist Leonetto Cappiello (1875 - 1942) lithograph vintage poster. This La Croix-Soleil lithograph is an original, archival linen backed and ready to fra...

Leonetto Cappiello's original "Je ne fume que le Nil" poster, created in 1916 and printed by Vercasson in Paris, for Papier à Cigarettes Joseph Bar...