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Paul IgertOriginal 1950s poster - Prunelle du Velay - La délicieuse liqueurCirca 1950
Circa 1950
$1,425.23
£1,068.31
€1,200
CA$1,970.87
A$2,145.78
CHF 1,145.78
MX$25,902.92
NOK 14,404.48
SEK 13,397.84
DKK 9,142.68
About the Item
Bursting with charm and playful sophistication, this vibrant original 1950s poster by Paul Igert captures the essence of French liqueur advertising at its most whimsical. Created for the iconic Prunelle du Velay, a plum-based digestif produced since 1860, the design features a stylized, wide-eyed young woman in traditional costume, joyfully offering a bottle nestled in a basket of sloe berries.
Igert's bold use of geometric forms and saturated colors—pink, violet, and citrus yellow—creates a striking, cheerful composition that immediately draws the eye. With the slogan "La délicieuse liqueur", the poster not only promotes the drink’s rich heritage but also its inviting flavor, aligning perfectly with mid-century advertising’s celebration of post-war indulgence.
An ideal piece for collectors of vintage spirits ephemera or lovers of modernist French graphic design, this poster is both decorative and historically resonant. It reflects a golden age of commercial art where simplicity met storytelling with irresistible flair.
Advertising - Alcohol - Haute-Loire - France
Printed by De la Vasselais in Paris
- Creator:Paul Igert (1899)
- Creation Year:Circa 1950
- Dimensions:Height: 61.42 in (156 cm)Width: 45.67 in (116 cm)
- Medium:
- Period:
- Condition:Good condition, small tears.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217270522
About the Seller
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- ShippingRetrieving quote...Shipping from: PARIS, France
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