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Ronald SearleCirca 1985 original poster by Ronald Searle - Public hygiene campaign in ParisCirca 1985
Circa 1985
$1,009.66
£756.87
€850
CA$1,396.11
A$1,519.51
CHF 811.97
MX$18,349.85
NOK 10,204.48
SEK 9,491.35
DKK 6,476.90
About the Item
“Vous trouverez sûrement un moyen de lui apprendre le caniveau” is a charming and satirical original poster from circa 1985, commissioned by the Mairie de Paris as part of its public hygiene campaign. Illustrated by the legendary British cartoonist Ronald Searle, the poster humorously addresses urban cleanliness through the delicate lens of wit, character, and civic responsibility.
Searle’s instantly recognizable style animates the scene: a large, expressive dog sits confused on a Parisian sidewalk while a man, on hands and knees, pleads earnestly with his canine companion. Above them floats the gentle admonition:
"Vous trouverez sûrement un moyen de lui apprendre le caniveau" ("You’ll surely find a way to teach him about the gutter.").
This is not just a plea for cleanliness—it’s a slice of urban comedy. The dog, full of personality, looks on with a quizzical “?” over its head, while the man’s exaggerated earnestness captures the absurd lengths to which pet owners might go to teach etiquette. The background—delicately sketched in pencil and pastel hues—features classic Haussmannian architecture, rooting the message in the romantic, lived-in heart of Parisian daily life.
At the bottom, the slogan “L’écologie, ce n’est pas seulement à la campagne” ("Ecology is not just for the countryside") reinforces the city’s broader environmental message: small actions, like picking up after your dog, are essential acts of urban ecology.
As part of a series of humorous public service announcements, this poster is both a collectible piece of 1980s civic design and a timeless reminder of the importance of shared responsibility in city living. Ronald Searle’s biting charm and visual storytelling transform a mundane subject into a moment of reflection and laughter—a perfect example of how art and public messaging can beautifully intersect.
Ecology - Advertising
Ecology is not just for the countryside
- Creator:Ronald Searle (1920 - 2011, British)
- Creation Year:Circa 1985
- Dimensions:Height: 68.9 in (175 cm)Width: 47.25 in (120 cm)
- Medium:
- Period:
- Condition:Good condition, slight creases.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217309142
Ronald Searle
Ronald Searle was an English artist and satirical cartoonist, comics artist, sculptor, medal designer and illustrator. He is perhaps best remembered as the creator of St Trinian's School and for his collaboration with Geoffrey Willans on the Molesworth series. Searle was born in Cambridge, England, where his father was a Post Office worker who repaired telephone lines. He started drawing at the age of five and left school (Central School – now Parkside School) at the age of 15. He trained at Cambridge College of Arts and Technology (now Anglia Ruskin University) for two years. In April 1939, realizing that war was inevitable, he abandoned his art studies to enlist in the Royal Engineers. In January 1942, he was in the 287th Field Company, RE in Singapore. After a month of fighting in Malaya, he was taken prisoner along with his cousin Tom Fordham Searle, when Singapore fell to the Japanese. He spent the rest of the war as prisoner, first in Changi Prison and then in the Kwai jungle, working on the Siam-Burma Death Railway. Searle contracted both beriberi and malaria during his incarceration, which included numerous beatings, and his weight dropped to less than 40 kilograms. He was liberated in late 1945 with the final defeat of the Japanese. After the war, he served as a courtroom artist at the Nuremberg trials and later the Adolf Eichmann trial (1961). He married the journalist Kaye Webb in 1947; they had twins, Kate and Johnny. In 1961, Searle moved to Paris, leaving his family; the marriage ended in divorce in 1967. Later he married Monica Koenig, a painter, theatre and jewellery designer. After 1975, Searle and his wife lived and worked in the mountains of Haute Provence. Searle's wife Monica died in July 2011 and he himself died on 30 December 2011, aged 91.
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