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ZullaOriginal 1934 poster by the artist Zulla for the famous Basque liqueur Izarra1934
1934
$2,642.35
£1,959.07
€2,200
CA$3,629.97
A$3,962.70
CHF 2,086.41
MX$47,468.59
NOK 26,684.45
SEK 24,363.35
DKK 16,763.20
About the Item
Original 1934 poster by the artist Zulla for the famous Basque liqueur Izarra. The composition features a striking green horse mounted by a bold figure in yellow and red traditional costume, holding a lance, with a bottle of Izarra prominently displayed below. The visual clarity, flat colors, and stylized forms reflect the graphic trends of the 1930s, a golden age of poster design in France when advertising and illustration flourished in public spaces. This period saw a dynamic collaboration between commercial brands and poster artists who embraced the power of bold imagery to captivate the urban passerby.
Izarra, a herbal liqueur created in 1906 in Hendaye, had by the 1930s established itself as a symbol of regional pride and French artisanal tradition. Posters like this one were key in reinforcing its image and expanding its recognition beyond the southwest of France. The artist Zulla contributed to this movement with a distinctive and memorable design that balanced simplicity with visual strength.
Printed by Vercasson in Paris, one of the most prominent lithographic houses of the time, known for producing high-quality commercial posters.
Original poster
Alcohol - Gastronomy - Advertising
Printed by Vercasson in Paris
- Creator:Zulla
- Creation Year:1934
- Dimensions:Height: 47.25 in (120 cm)Width: 31.5 in (80 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792217397492
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