Pierre Baudouin

Motoculteur MABEC advertising poster designed by Pierre Baudouin in 1950

1950

This bold and beautifully composed 1937 poster for Cycles Favor Motos is a triumphant celebration of French mechanical excellence. Created by the talented duo Pierre and Jacques Bellenger, it promotes the dual prowess of Favor: a brand equally at home in the realms of bicycles and motorbikes. The central figure—a robust, smiling mechanic—stands out immediately. Rendered in striking Art Deco colors of red and blue, he cradles a bicycle in one hand and a motorcycle in the other as if weighing their virtues, suggesting technical mastery and effortless strength. His confident stance and broad grin echo the poster’s tagline: "De la belle mécanique!" (Beautiful mechanics!) The composition is dynamic yet perfectly balanced: the precision of the machines contrasts with the bold, stylized figure, and the typography is just as commanding. The name FAVOR is set in monumental yellow letters, grounding the design and drawing the viewer’s eye directly to the brand. At the time, Favor was a prestigious manufacturer based in Clermont-Ferrand, known for its high-quality, lightweight racing bicycles and later, for its solid and stylish motorcycles. This poster reflects a moment when mobility, modern engineering, and industrial pride were marketed with vibrant optimism. It’s also a rare early collaboration between both Bellenger brothers, whose graphic work helped define the era’s commercial visual language. Printed by Vasselais in Paris—one of the era’s respected lithographers—this poster exemplifies the best of pre-war French advertising: bold, technically impressive, and infused with a spirit of innovation. Whether you're a collector of vintage cycling memorabilia...

The 1953 original poster by Fromentier Derouet for the 40ème Salon de l'Automobile et du Cycle is a striking piece of advertising art that celebrates the excitement and innovation of...

Bold and mechanical, this circa 1935 advertising poster for C.L.M. (Compagnie Lilloise de Moteurs) is a powerful celebration of French industrial progress in the interwar period. Pro...

This strikingly modernist 1953 poster by renowned graphic artist Paul Colin highlights Électricité de France (EDF) and its initiative, Parts de Production, reflecting the optimism an...

Original " CYCLES FAVOR MOTOS “ linen-backed, horizontal-format vintage Art Deco poster. This original 1937 poster was printed as a stone lithograph in large and small formats. The one listed here is the smaller version. Excellent condition, 1937 original antique poster. Condition Grade A: Excellent - professionally linen-backed for durability and preservation. Ready to frame. Transport yourself to the golden age of French cycling with this stunning original 1937 Cycles Favor Motos vintage poster...

Original motorcycle advertising poster for the French company, Favor by Bellenger dated 1937. Newly framed and matted. Retaining its original vi...

Herve Morvan - Original vintage poster, 'Cycle and Motorcycle Show', 1977 Herve Morvan is a French artist from the 1950s that designed many posters using humorous happy characters...

Original Art Deco Poster-Bellenger-Faveur Motorcycle-Cycle, 1937 We're on the poster, a man holds in his hands a bicycle and a motorcycle. Additional details: Materials and Techni...