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René GruauCirca 1950 Original Poster by René Gruau Sans hésiter le rouge baiser - FashionCirca 1950
Circa 1950
$1,792.83
£1,340.70
€1,500
CA$2,471.75
A$2,712.81
CHF 1,425.62
MX$32,281.89
NOK 18,223.68
SEK 16,652.83
DKK 11,430.62
About the Item
It is thanks to the chemist Paul Baudecroux that we owe the famous lipstick, "Rouge baiser", the lipstick that resists kissing, born in the roaring twenties. To make this essential cosmetic pass through time, it was necessary to find a genius illustrator who, with a few strokes of the pencil, would propel the lipstick to the top of the podium. René Gruau was the man for the job. René Gruau 🇮🇹 (1909-2004) was a French-Italian illustrator, poster artist and painter renowned for his illustrations for fashion and advertising.
Almost in a single stroke, he draws a woman's face, a face that remains and will remain mysterious since it is partly hidden by a beret, hair, a dove or simply a headband.
More than a meticulous calculation, it is thus a talented draftsman who allowed to immortalize a lipstick and to make it pass cheerfully the years.
The work of Gruau is infinitely rich, his sovereign line accompanies the female representation over nearly sixty years. A witness to his time, Gruau has also visually marked several generations with his timeless work.
Fashion - Advertising - Cosmetics
Paul Baudecroux
- Creator:René Gruau (1909 - 2004, French)
- Creation Year:Circa 1950
- Dimensions:Height: 22.45 in (57 cm)Width: 17.72 in (45 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792211125892
René Gruau
René Gruau, an Italian-born artist who made his name in Paris and New York as an illustrator for fashion houses, women's magazines, nightclubs and ballet companies. René Gruau astounds us simply by the immensity of his work, his modernity, his simplicity and his utter elegance. He is a virtuoso performer of the greatest names in fashion, the most prestigious brands, the most colourful shows. but the artist has the elegance to stay behind his works. His talent and his highly personal style shine through... In the 1990's there were exhibitions of his work in Germany, Japan, Monaco and France. The largest retrospective was organized by the Advertising Museum in Paris in 1999. It was called, simply, ''Passionately Gruau.''
About the Seller
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- ShippingRetrieving quote...Shipping from: PARIS, France
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