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Unknown1962 original poster for BEA (British European Airways) - Tower of London1962
1962
$1,555.37
£1,161.19
€1,300
CA$2,142.63
A$2,350.87
CHF 1,238.33
MX$27,966.08
NOK 15,862.80
SEK 14,484.90
DKK 9,906.50
About the Item
The 1962 original poster for BEA (British European Airways), titled "Londres: The Tower of London", was created as part of a campaign to promote London as a prime destination for international tourists. The poster specifically highlighted the Tower of London, one of the city’s most iconic landmarks, as a symbol of England’s rich history and cultural significance.
During the 1960s, British European Airways played a pivotal role in shaping modern air travel within Europe and beyond. This poster was part of their effort to combine the allure of travel with the timeless appeal of London's historic sites. The Tower of London, with its storied past as a royal palace, prison, and treasury, was an ideal subject to attract history enthusiasts and travelers seeking a quintessentially British experience.
The choice of the Tower of London as the focal point of this campaign underscored the growing interest in cultural tourism during the post-war era. As more people gained access to affordable air travel, cities like London sought to position themselves as must-visit destinations, offering a blend of historical charm and cosmopolitan appeal.
BEA’s marketing strategy with this poster aligned with their broader mission of connecting travelers to Europe’s most captivating destinations. The Tower of London, a UNESCO World Heritage Site and a symbol of resilience and intrigue, served as a powerful emblem of what London had to offer.
Today, this 1962 BEA poster is a treasured piece of travel and design history. It represents an era when air travel was becoming increasingly accessible and when posters were a primary medium for inspiring wanderlust and showcasing the unique character of destinations like London.
Original Poster
Airline - Tourism - Photography - United Kingdom
British European Airways
Alabaster Passmore and Sons London
- Creation Year:1962
- Dimensions:Height: 39.77 in (101 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792215527142
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