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Unknown1968 Original Poster - There is an air about India - Airline - Air India1968
1968
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$5,982.17
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£4,466.10
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€5,000
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CA$8,240.87
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A$9,041.81
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CHF 4,762.79
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MX$107,561.86
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NOK 61,010.78
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SEK 55,711.17
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DKK 38,101.91
About the Item
This rare 1968 poster was commissioned by Air India, which is the national airline of India, established in 1932.
At the time, it was common to use mascots in its marketing strategy. Indeed, this strategy offered better visibility, simplicity, immediacy and memorability. Through its iconic dimension, it offers a better identification and differentiation of the brand.
Airline - India - Air India - Tea Time
Prasad Process, Madras
- Creation Year:1968
- Dimensions:Height: 39.38 in (100 cm)Width: 24.81 in (63 cm)
- Medium:
- Period:
- Condition:Good condition.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792210493682
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