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UnknownCirca 1950 Original travel poster Mexico, País de MaravillasCirca 1950
Circa 1950
$1,608.65
£1,198.21
€1,350
CA$2,215.24
A$2,411.24
CHF 1,277.63
MX$28,998.79
NOK 16,244.72
SEK 14,886.49
DKK 10,286.11
About the Item
This charming and vibrant original travel poster from around 1950, titled "Mexico, País de Maravillas" ("Mexico, Land of Wonders"), offers a delightful glimpse into Mexico’s rich and diverse cultural heritage. Commissioned by Mexico’s Secretaría de Gobernación, Dirección General de Turismo, it exemplifies the nation's mid-century effort to showcase itself as a multifaceted destination of wonder and joy.
The poster employs a playful, illustrative style, featuring colorful vignettes representing Mexico’s varied cultural, historical, and natural highlights. Among them are dancers performing the traditional "Voladores de Papantla," iconic mariachi musicians, folk costumes, historic architecture, and symbols of ancient civilizations, such as the majestic pyramids and an Aztec-inspired sculpture.
Interspersed among these symbols are dynamic representations of Mexico’s leisure and sporting attractions—beaches, fishing, swimming, and vibrant local festivities—positioning the country as a paradise of endless discovery and excitement. The overall design is fresh and whimsical, capturing Mexico’s exuberant spirit and highlighting its role as a growing international tourism hub during the postwar years.
At a time when travel was becoming more accessible worldwide, posters like this played a key role in promoting cultural tourism. This particular example effectively blends graphic charm with cultural pride, making it appealing both visually and emotionally.
Today, this vintage poster remains a nostalgic and engaging artifact of Mexico’s tourism history—an invitation to explore the country's extraordinary variety, vibrant traditions, and enduring charm.
Original Poster
Tourism - Mexico
Direccion general de turismo
Printed by S. Turanzas del valle in Talleres
- Creation Year:Circa 1950
- Dimensions:Height: 37.01 in (94 cm)Width: 27.17 in (69 cm)
- Medium:
- Period:
- Condition:Good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216534842
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