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Vera HirzelArt Deco travel poster by Swiss artist Vera Hirzel - Lausanne - Ouchy, SuisseCirca 1935
Circa 1935
$4,528.06
£3,372.75
€3,800
CA$6,235.50
A$6,787.19
CHF 3,596.29
MX$81,626.21
NOK 45,725.89
SEK 41,902.72
DKK 28,953.48
About the Item
This elegant Art Deco travel poster by Swiss artist Vera Hirzel, dating from around 1935, invites viewers to explore the charm and heritage of Lausanne and its picturesque lakeside district, Ouchy. Commissioned during the interwar boom in tourism, this lithograph is a refined expression of 20th-century Swiss travel advertising.
Hirzel's composition balances stylized geometry with a soft gradient palette, capturing the majestic silhouette of Lausanne Cathedral and the medieval Château d’Ouchy. The delicate layering of light and shadow evokes the cool clarity of the Alpine atmosphere, while the sweeping view across the city and Lake Geneva speaks to the region’s reputation as a haven of elegance and serenity.
As part of Switzerland's golden age of poster art, this piece reflects a unique synthesis of modernist design and timeless landscape, promoting Lausanne as a destination of both cultural richness and natural beauty. Printed by the esteemed "Lithographie Simplon – Lausanne", this poster exemplifies the understated sophistication of Swiss visual culture.
Today, Vera Hirzel’s Lausanne–Ouchy stands as a rare and collectible example of pre-war travel art—sought after for its minimal elegance and its evocative celebration of Swiss identity.
Tourism - Switzerland
Printed by Simplon in Lausanne
- Creator:Vera Hirzel
- Creation Year:Circa 1935
- Dimensions:Height: 39.38 in (100 cm)Width: 25.2 in (64 cm)
- Medium:
- Period:
- Condition:Very good condition, on linen.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792216233962
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