The Rolex Coke

Production of the Coke ended in 2007, so it can be difficult to find one.
Rolex Coke
Rolex GMT-Master II Cole Bezel Stainless Steel Black 40mm 16710 Watch, 2000

The GMT-Master II Coke, which debuted in 1982, has an aluminum bezel colored black and red, like the Coke logo. It was made in two references, 16760 and 16710.

A few GMT-Masters were produced in the 1950s with Bakelite Coke bezels, but the standard bezel until 1982 was the Pepsi. The Coke GMT-Master II’s run ended with the Reference 16710, in 2007. That was before the introduction of Cerachrom, so it never had a ceramic bezel, although rumors persist of an imminent Coke relaunch with a bezel in that material. The model also never officially had a Jubilee bracelet — only the Oyster — although a few, including the 16700, were offered with one. The Coke can be a hard find, but vintage specimens have been spotted on David Beckham and Ben Affleck.

Read more about Rolex nicknames.


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