Boucheron Art Nouveau

As the oldest high-end jewelry boutique on the legendary Place Vendôme in Paris, dating to 1893, Boucheron stands for history, sensuality and avant-garde style. The French fine jewelry house has created iconic rings, necklaces and other adornments over its more than 160-year history for royalty like the Russian imperial family, the Maharaja of Patiala and Elizabeth, the Queen Mother. It has also received popular acclaim for its modern designs and playful motifs such as serpents and cats.

Since its founding in 1858 by Frédéric Boucheron with a boutique at the Palais Royal arcades, the maison has sought to create unforgettably unique pieces, push the boundaries of innovations in jewelry design and celebrate the opulence of gold. Many of its pieces are sculpted in gold by expert goldsmiths so that the material becomes a design element in its own right.

At its best, Edwardian jewelry was all about the exquisite diamond, platinum and pearl creations made by such famous names as Cartier and Boucheron. Later, Frédéric’s son Louis became especially interested in the Art Deco style as well as accessories like cigarette holders, bags and belts.

Boucheron is most famously known for its sources of inspiration: nature, animals and the earth. Its iconic Serpent Bohème collection, introduced in 1968, references the curves and scales of the animal with pear-shaped motifs and coiled accents adorned with diamonds and other precious stones like turquoise, lapis lazuli and malachite. (A 1960s-era Boucheron brooch featuring a lavish mound of artfully assembled round and baguette diamonds set in platinum is a dinner-party conversation starter from any angle.)

Frédéric Boucheron gave a serpent necklace to his wife as a symbol of love and protection. Leopards, hummingbirds, deer and hedgehogs are referenced in the Animaux de Collection, while high-end 3D technology in the Nature Triomphante meticulously re-creates flower petals, ivy branches and other organic forms.

Boucheron also pays homage to Paris, the city where it was founded. The octagonal shape of the Place Vendôme is translated into the geometric Liseré pieces, and the Clou de Paris motif — which is integral to the house's Quatre series — is inspired by the cobblestones on its streets. Since 1859, when Boucheron introduced a collection of pocket watches, the maison has also regularly created timepieces with the same elegance and refinement as its jewelry.

Despite having such a long legacy, Boucheron has always been ahead of its time. Its creative collections and bold jewelry remain coveted and cherished. In 2018, its flagship in the Place Vendôme reopened after a restoration under its current owner Kering.

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Art Nouveau — generally considered to have begun in the late 1800s and ended with the start of World War I — was a movement in the decorative arts that drew inspiration from natural forms, such as trees, flowers and, of course, the human figure. The three main themes present in Art Nouveau jewelry and watches were flora, fauna and women.

Art Nouveau, which reached its pinnacle in the year 1900, spawned from artists who rejected the historicism of their predecessors to create an entirely new visual vocabulary. As compared to Art Deco jewelry’s geometric patterns and sharp lines, the extravagant style of antique Art Nouveau jewelry is characterized by curvilinear forms and whiplash lines, vibrant materials and dramatic imagery.

The first art and design movement of the 20th century, Art Nouveau was also a reaction against the Industrial Revolution, and took its inspiration from the theories of the Symbolists, the art of the Pre-Raphaelites, the ideas of John Ruskin and his follower William Morris and, most importantly Japanese crafts. (The country was a fertile ground for inspiration after it was opened to the West in 1854.) The Art Nouveau style touched all manners of the arts, including the most exultant jewelry.

Nature was a favorite muse for artists going back to the 18th and 19th centuries, but in the hands of 20th-century artists, it was depicted in new ways. For example, a withering flower was considered just as beautiful as one in full bloom. Winged creatures, such as insects and birds, were also a popular subject. Dragonflies and butterflies were particular favorites because they morphed so dramatically in different life stages.

This was also a reference to women, whose role in society was evolving. It was not uncommon to see a piece of jewelry that would at once reference a woman as a winged creature (think René Lalique’s famous Dragonfly brooch, circa 1897–98, at the Gulbenkian Collection in Lisbon). However, just as women’s roles were ambiguous, so was their image, as the femmes nouvelle were simultaneously eroticized and romanticized.

In addition to Lalique, vital figures in Art Nouveau jewelry included Louis Comfort Tiffany in the United States, Vladimir Soloviev, who designed jewelry for Peter Carl Fabergé in Russia, Fuset Grau of Spain, Karl Rothmuller of Germany and Philippe Wolfers of Belgium.

Art Nouveau jewelers used every “canvas” imaginable, looking beyond brooches and necklaces to belt buckles, fans, tiaras, dog collars (a type of choker necklace), pocket watches, corsages and hair combs. Multicolored gems and enamel could complete this vision better than diamonds. Jewelers also favored pearls, particularly baroque pearls, for their large size and irregular shape. However, opal was the most popular stone — its iridescence harmonized perfectly with the enamel, and it could be carved into any shape. Art Nouveau jewelry was primarily set in yellow gold.

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Gold is the feel-good metal, the serotonin of jewelry. Wear vintage and antique gold necklaces, watches, gold bracelets or gold rings and you feel happy, you feel dressed, you feel, well, yourself. 

Gold, especially yellow gold, with its rich patina and ancient pedigree going back thousands of years, is the steady standby, the well-mannered metal of choice. Any discussion of this lustrous metal comes down to a basic truth: Gold is elementary, my dear. Gold jewelry that couples the mystique of the metal with superb design and craftsmanship achieves the status of an enduring classic. Many luxury houses have given us some of our most treasured and lasting examples of gold jewelry over the years.

Since its founding, in 1837, Tiffany Co. has built its reputation on its company jewelry as well as its coterie of boutique designers, which has included Jean Schlumberger, Donald Claflin, Angela Cummings and Elsa Peretti. There are numerous gold Tiffany classics worth citing. Some are accented with gemstones, but all stand out for their design and the workmanship displayed.

For the woman who prefers a minimalist look, the Tiffany Co. twist bangle (thin, slightly ovoid) is stylishly simple. For Cummings devotees, signature pieces feature hard stone inlay, such as her pairs of gold ear clips inlaid with black jade (a play on the classic Chanel black and tan), or bangles whose design recalls ocean waves, with undulating lines of lapis lazuli and mother-of-pearl. And just about any design by the great Jean Schlumberger is by definition a classic.

Even had he eschewed stones and diamonds, Southern-born David Webb would be hailed for the vast arsenal of heavy gold jewelry he designed. Gold, usually hammered or textured in some manner, defines great David Webb jewelry. The self-taught jeweler made very au courant pieces while drawing inspiration from ancient and out-of-the-way sources — East meets West in the commanding gold necklaces made by Webb in the early 1970s. The same could be said for his endlessly varied gold cuffs.

In Europe, many houses have given us gold jewelry that sets the highest standard for excellence, pieces that were highly sought after when they were made and continue to be so. 

Numerous designs from Cartier are homages to gold. There are the classic Trinity rings, necklaces and bracelets — trifectas of yellow, white and rose gold. As a testament to the power of love, consider the endurance of the Cartier Love bracelet.

Aldo Cipullo, Cartier’s top in-house designer from the late 1960s into the early ’70s, made history in 1969 with the Love bracelet. Cipullo frequently said that the Love bracelet was born of a sleepless night contemplating a love affair gone wrong and his realization that “the only remnants he possessed of the romance were memories.” He distilled the urge to keep a loved one close into a slim 18-karat gold bangle. 

BVLGARI and its coin jewelry, gemme nummarie, hit the jackpot when the line launched in the 1960s. The line has been perennially popular. BVLGARI coin jewelry features ancient Greek and Roman coins embedded in striking gold mounts, usually hung on thick link necklaces of varying lengths. In the 1970s, BVLGARI introduced the Tubogas line, most often made in yellow gold. The Tubogas watches are classics, and then there is the Serpenti, the house's outstanding snake-themed watches and bracelets.

A collection called Monete that incorporated the gold coins is one of several iconic BVLGARI lines that debuted in the 1970s and ’80s, catering to a new generation of empowered women. Just as designers like Halston and Yves Saint Laurent were popularizing fuss-free ready-to-wear fashion for women on the go, BVLGARI offered jewels to be lived in. 

Since Van Cleef Arpels opened its Place Vendôme doors in 1906, collection after collection of jewelry classics have enchanted the public. As predominantly expressed in a honeycomb of gold, there is the Ludo watch and accessories, circa the 1920s, and the golden Zip necklace, 1951, whose ingenious transformation of the traditional zipper was originally proposed by the Duchess of Windsor. Van Cleef's Alhambra, with its Moroccan motif, was introduced in 1968 and from the start its popularity pivoted on royalty and celebrity status. It remains one of VCA’s most popular and collected styles.

Mention must be made of Buccellati, whose name is synonymous with gold so finely spun that it suggests tapestry. The house’s many gold bracelets, typically embellished with a few or many diamonds, signified taste and distinction and are always in favor on the secondary market. Other important mid-20th-century houses known for their gold-themed jewelry include Hermès and Ilias Lalaounis.

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