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Jules Chéret More Prints

French, 1836-1932

Once upon a belle époque, Jules Chéret and his posters were the toast of Paris. It was the Art Nouveau era, a time when works like those created by Chéret were key to the fabric of the cosmopolitan thoroughfare in the French capital. Today, this extraordinary artist and printer is little known. 

It was Chéret who transformed the street advert into the most expressive and coveted art form of the late 1800s. Think: a red-headed belle in a flimsy yellow dress, frolicking through a field of blue as she pours a glass of “tonic wine,” with the brand name Vin Mariani wafting about her.

Through his bold advances in chromolithography and the graphic arts, Chéret and the younger talents he inspired — like Pierre Bonnard, Alphonse Mucha and Henri de Toulouse-Lautrec — along with other artists, turned the stone-gray streets of Paris into a kaleidoscopic, ever-changing urban spectacle.

Raised in a family of poor Parisian artisans, Jules Chéret was apprenticed to a lithographer at 13. Although he took a class at the École nationale de dessin, as an artist, he was largely self-taught, schooling himself in art history and technique by visiting remarkable works at museums. When his first solo poster designs failed to garner further commissions, Chéret, then 23, relocated to London, where colorful but text-heavy posters enlivened the streets.

The move proved pivotal, as he soon found work with the French expat Eugène Rimmel, a visionary businessman and one of the founders of the beauty and healthcare industries. A brilliant marketer, he regularly produced colorful, elegantly illustrated and culturally sophisticated catalogues to publicize House of Rimmel cosmetics and fragrances. These and other promotional ventures kept Chéret busy, while sharpening his understanding of the commercial potential of print. 

So, when he learned of the invention of a press that could print large-scale formats inexpensively, Chéret recognized an opportunity to become his own boss. Now 30 years old, he returned to Paris with the financial support of Rimmel to establish his own print shop specializing in jumbo-size street posters and set about forging a fresh, eye-catching approach to their design.

Chéret accelerated the process of chromolithography by adding a stone with a graduated background that scaled in hue from orange to blue. With this, in addition to red- and black-pigmented stones, he could make vibrant posters more quickly and cheaply. In the late 1870s, his acquisition of steam-powered presses further sped up production and dramatically increased the volume of his output. 

But perhaps Chéret’s greatest contribution to our world today was a simple insight into an eternal truth: Sex sells. The best way to market a product is to put a pretty, revealingly dressed young woman in the ad. In the 1890s, Chéret put so many to work in this cause that they came to be known as “Chérettes,” a conflation of chérie (“darling”) and Chéret. 

Descended from the enchanting mademoiselles in the bucolic painterly confections of Rococo artists like Antoine Watteau and Jean-Honoré Fragonard, all smiles and femininity, they fused the present with the past, making them potent symbols of a newly affluent and peaceful France. 

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Artist: Jules Chéret
Original Kola Marque, 1895 vintage French liquor poster by Jules Cheret
By Jules Chéret
Located in Spokane, WA
Original stone lithograph KOLA MARQUE, created by the artist Jules Cheret in 1895. Size: 16" x 23.5". Professional acid free archival linen backed and ready to frame. Full boarders. Printer: Chaix. Jules Cheret is known as the father of the poster helping bring color printing to the world. Kola Marque. Tonique et Aperitif. Stimule forces physiques et intellectuelles. It indicates that if you drink this it helps give you physical and intellectual stimulus. In addition, it is served in all the local cafes and restaurants. I haven't found a breakdown of what 'special' ingredients in this liquor would make you feel and think so much better. Condition. This 1895 poster...
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1890s Art Nouveau Jules Chéret More Prints

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Original Antique French Poster, "Eden Theatre", Jules Cheret, Lithograph
By Jules Chéret
Located in Dallas, TX
"Eden Theatre - Spectacle Varie" artist: Jules Cheret . Size: 28 x 23. Year: 1880. Archival linen backed in pretty good condition; ready to frame. Original linen backed stone lithog...
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1880s Art Nouveau Jules Chéret More Prints

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Lithograph

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However, he left the school after several months, moving to St. Petersburg in 1907 to study at the Imperial Society for the Protection of Fine Arts. The following year, he enrolled at the Svanseva School, studying with set designer Léon Bakst, whose work had been featured in Sergei Diaghilev's Ballets Russes. This early experience would prove important to Chagall’s later career as well. Despite this formal instruction, and the widespread popularity of realism in Russia at the time, Chagall was already establishing his own personal style, which featured a more dreamlike unreality and the people, places and imagery that were close to his heart. Some examples from this period are his Window Vitebsk (1908) and My Fianceé with Black Gloves (1909), which pictured Bella Rosenfeld, to whom he had recently become engaged. The Beehive Despite his romance with Bella, in 1911 an allowance from Russian parliament member and art patron Maxim Binaver enabled Chagall to move to Paris, France. After settling briefly in the Montparnasse neighborhood, Chagall moved further afield to an artist colony known as La Ruche (“The Beehive”), where he began to work side by side with abstract painters such as Amedeo Modigliani and Fernand Léger as well as the avant-garde poet Guillaume Apollinaire. At their urging, and under the influence of the wildly popular fauvism and cubism, Chagall lightened his palette and pushed his style ever further from reality. I and the Village (1911) and Homage to Apollinaire (1912) are among his early Parisian works, widely considered to be his most successful and representative period. Though his work stood stylistically apart from his cubist contemporaries, from 1912 to 1914 Chagall exhibited several paintings at the annual Salon des Indépendants exhibition, where works by the likes of Juan Gris, Marcel Duchamp and Robert Delaunay were causing a stir in the Paris art world. 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Previously Available Items
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Jules Cheret Folies-Bergère, L'Arc-en-Ciel Original Color Lithographic Poster Imp. Chaix (Ateliers Chéret), Paris Catalogue raisonne: Cheret 146, Broido 123, Maindron 111 48 3/4 x ...
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Jules Chéret more prints for sale on 1stDibs.

Find a wide variety of authentic Jules Chéret more prints available for sale on 1stDibs. You can also browse by medium to find art by Jules Chéret in lithograph and more. Not every interior allows for large Jules Chéret more prints, so small editions measuring 12 inches across are available. Customers who are interested in this artist might also find the work of and Leonetto Cappiello. Jules Chéret more prints prices can differ depending upon medium, time period and other attributes. On 1stDibs, the price for these items starts at $329 and tops out at $3,800, while the average work can sell for $439.
Questions About Jules Chéret More Prints
  • 1stDibs ExpertApril 5, 2022
    Jules Cheret contributed to poster history by changing how the art world viewed posters. In 1884, he showed his works in the first-ever gallery exhibition of posters, helping to elevate the art form. Find a variety of Jules Cheret art on 1stDibs.