Leonetto Cappiello Decorative Art
French, 1875-1942
Leonetto Cappiello was born in 1875 in Livorno, Italy, but took on the nationality of French in 1930. He first achieved fame as a caricaturist, then by inventing the modern poster and creating the first brand logos, including the green devil for Maurin Quina. A self-taught artist, he created his first paintings in 1886. In November of 1900, he signed his first contract with the publisher P. Vercasson, for whom he produced posters from 1902 to 1913. After World War I he joined the publisher Devambez, for whom he worked until 1936. In 1922, his poster sketches were exhibited at the Venice Biennial and the French Institut in New York. In 1928 his “Self Portrait” was ordered by the Uffizi Gallery in Florence, Italy. In 1936 he participated in the Milan Triennial and the Exhibition of the French Poster in Prague. After his death in 1942, Cappiello’s work was the subject of retrospectives at the Museum of Decorative Arts in Paris in 1947, the House of Culture in Livorno, Italy, in 1960 and the Grand Palais in Paris in 1981. to
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Creator: Leonetto Cappiello
Cachou Lajaunie 1922 Vintage French Advertising Poster, Leonetto Cappiello
By Leonetto Cappiello
Located in Bath, Somerset
Original 1920s French vintage Cachou Lajaunie advertising poster featuring a beautiful design by poster artist Leonetto Cappiello. We love Cappiello's design of a fabulously dressed ...
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20th Century French Leonetto Cappiello Decorative Art
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Linen, Paper
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Date: 1938
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The headquarters Mossant was founded in 1833 by Casimir Mossant.
The company is developing thanks in particular to the development of the railway, which allows for distant supplies and expeditions.
In the 1920s, the firm Mossant is at its peak. The factory employs 1,200 workers and produces up to 2000 hats per day, nearly half of which is in the United States.
After 1929, the economic crisis affected exports and the company diversified its production of felt (bags, berets, ...). Hat manufacturing activity declined and, in the 1950s, the factory's activity was converted into apparel until 1985, when the company was wound up.
About Leonetto Cappiello, The Father of Modern Advertising
Leonetto Cappiello, born on April 9, 1875, in Livorno, Italy, is considered a pioneer in the world of advertising, often referred to often hailed as the "father of modern advertising." His groundbreaking work in poster design revolutionized the industry and cemented his status as a visionary artist.
Cappiello was renowned for his innovative and impactful poster designs, characterized by bold colors, simple forms, strong outlines and a strong focus on the product. His work significantly influenced the development of advertising as an art form.
Initially drawn to caricature, Cappiello's true genius blossomed when he shifted his focus to poster art. His innovative approach, marked by bold colors, simple colours, simplified forms, strong outlines and a strong emphasis on product identification, set him apart from his contemporaries. Cappiello’s posters were instantly recognizable, capturing the essence of a product or brand in a single, powerful image. His work significantly influenced the development of advertising as an art form.
The artist's career flourished in Paris, where he immersed himself in the vibrant artistic scene and his work spanned various industries:
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Leonetto Cappiello decorative art for sale on 1stDibs.
Leonetto Cappiello decorative art are available for sale on 1stDibs. These distinctive items are frequently made of paper and are designed with extraordinary care. There are many options to choose from in our collection of Leonetto Cappiello decorative art, although brown editions of this piece are particularly popular. Many of the original decorative art by Leonetto Cappiello were created in the Hollywood Regency style in europe during the 20th century. If you’re looking for additional options, many customers also consider decorative art by Salvador Dalí, and Erté. Prices for Leonetto Cappiello decorative art can differ depending upon size, time period and other attributes — on 1stDibs, these items begin at $895 and can go as high as $7,700, while a piece like these, on average, fetch $4,298.
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