Antonio Salvador Orodea Tile from the 1964-1965 World s Fair

Antonio Salvador Orodea was the principal of the ASO factory. Part of a collection associated with the 1964/65 World’s Fair in Flushing Meadows, for which Orodea provided concentric ring risers that complemented Javiar Carvajal’s interior architecture. Orodea’s dialogue with his European contemporaries was based on direct experience, after beginning his education in Madrid, he spent time studying ceramics arts in the German ceramic center of Selb, then in France and Belgium. When Orodea said, in a 1973 newspaper interview, “I intend that, in my works, artistic inspiration, artisan experience and the conception of industrial design should be integrated,” he was expressing a program for his factory similar to that of the renowned Italian design firm Danese. This innovative program continued beyond the 1964/65 World’s Fair with Evolution 66, a Spanish “Good Design” exhibition in Madrid in 1966, with murals for the Algerian Pavilion at Expo ’70 in Osaka, Japan and with a gold medal at the International Handicraft Fair in Munich in 1971. These and other efforts propelled Orodea beyond his local market onto a national and international stage. Provenance: from the collection of a party responsible for fabricating the displays for the Spanish Pavilion in 1964.