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The Sala Bianca The Birth of Italian Fashion 1st Edition 1992
$82.68
£60
€70.21
CA$113.16
A$123.22
CHF 65.19
MX$1,485.99
NOK 829.44
SEK 758.28
DKK 524.35
About the Item
Published by Electa 1992 in conjunction with an exhibition held at the Palazzo Strozzi, Florence, June 25-Sept. 25, softback in slipcase.
On the 22nd July 1952, Giovanni Battista Giorgini, a Florentine fashion buyer, organised the fourth ‘Italian High Fashion Show’ in the Sala Bianca. He invited European and American press, buyers and designers, in order to showcase the best of Italian fashion, with the intention of rivalling Parisian haute couture. In the aftermath of World War II, Giorgini wanted to promote the advantages of Italian fashion production; with artisanal expertise, creativity and low prices of production. Nine high fashion and sixteen boutique houses were represented. Giorgini chose designers that would present pieces that matched the American lifestyle – for example, informal knitwear and beachwear. This show featured such designers as Emilio Pucci and Simonetta.Both shows drew on the cultural significance of the landmarks, adding another layer of meaning to the shows. In this way, I feel they communicate the spectacle of the fashion show, with the dramatic surroundings acting as a stage and the models parading on their catwalk, or stage. The Sala Bianca was used as a location for fashion shows for the next thirty years in Florence.
- Dimensions:Height: 13 in (33 cm)Width: 8.86 in (22.5 cm)Depth: 0.99 in (2.5 cm)
- Materials and Techniques:
- Period:1990-1999
- Date of Manufacture:1992
- Condition:Wear consistent with age and use.
- Seller Location:CA, CA
- Reference Number:1stDibs: LU2102336831612
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