Anemone Armchair Velvet G. Zema for Giovannetti Collezioni

Merged into the green of the Pistoia countryside, there’s the giovannetti plant, which, due to the peculiarity of its structure, may be defined almost a “totem” of architecture of the seventies. The company, founded and still lead with great energy by Chevalier of Industry Benito Luigi Giovannetti, was born in the mid sixties and gained immediately the worldwide attention with its innovative and researched products, perfectly matching the climate of experimentation of those years, when new forms were created and new ways were sought to satisfy the growing necessity of relaxing, joining together and conversing. Joining ideas and numbers, Anfibio represented the commercial growth of the company (40.000 pieces produced since 1970) and made its raise to the olympus of art and design. In 1972 Anfibio was presented in New-York at a famous exhibition called “The Italian landscape”, showing the highlights of Italian design; the following year it became part of the collection of the most important Museum of Contemporary Art, the MoMa in New York.